Willunga is one of the first five communities in Australia being connected to the NBN, and the first in South Australia.
South Australia's Department of Further Education, Employment, Science and Technology together with the Southern Success Business Enterprise Centre, City of Onkaparinga and Willunga Business and Tourism Association commissioned the series of marketing-based, technology-focused workshops as a pilot program involving 12 local businesses.
"We are working through three core areas," says program presenter, Steve Davis, marketing director of Patrick Baker and Associates.
"Firstly, we are investigating business efficiencies made possible through online technologies accessed via high speed, high capacity broadband.
"Next, we will be covering how to build and maintain an effective web presence which will lead to our final section on how to incorporate ecommerce technology economically and safely," he says.
Program participants will receive an audit of their current web marketing, five hours of one-on-one mentoring with Steve Davis, and a digital marketing plan. Further business advice and support will also be provided by SSBEC business advisors.
"This sort of program is something we have run nationally and have found it to be a very successful formula," says Steve Davis.
"DFEEST has long been innovative in finding ways to strategically support small businesses in their exploitation of new technologies.
"It would be good to see this latest initiative adopted within other NBN communities and among other Willunga businesses over time to really harvest the economic benefits made possible by this world class infrastructure," he says.
Patrick Baker and Associates
Patrick Baker & Associates is a specialist Marketing Consultancy providing services primarily to small to medium sized manufacturers of branded consumer products and business-to-business products.
Patrick Baker & Associates’ core areas of expertise are marketing and exporting through traditional and “virtual” channels, in addition to sales and distributor planning.
The key areas in which we specialise include the following:
- Marketing and Sales Strategy Development
- Export Marketing and Distributor Recruitment
- Online and Web 2.0 Marketing
Patrick Baker and Associates is based in Adelaide, South Australia:
Research Park Precinct
5/26 Stirling Street
Thebarton SA 5031
Ph: 08 8352 3091
Southern Success Business Enterprise Centre Inc.
An organisation offering free or low cost practical business advice, counselling, referral and support in the southern metropolitan area of Adelaide for intending or existing businesses. Advisors are experienced business managers and counselling is both confidential and independent. We follow the National Privacy Principles and will not sell, rent or lease our customer information to third parties. If we can't help with a specific matter, we can usually find someone who specialises in the area of concern. SSBEC also provides assistance and networking opportunities through training seminars and workshops, popular business breakfasts and regular newsletters. ABN is 89 629 684 262 Southern Success BEC Unit 5, 209 Main South Road Morphett Vale SA 5162 Phone: 8326 6511
Ian Burton, Senior Business Development Consultant
P: 0413 008 752