Tuesday, May 19th, 2009

For National Chiropractic Care Week 2009 (May 18-24), the South Australian branch of the Chiropractors Association of Australia (CAASA) says "walk tall".

"You don't need to be a leggy model to turn heads," says CAASA President Dr Zoe Love.

“Next time you’re walking down the mall, take note of the people who look good – they’re not the ones slouching along. People who are hunched over don’t just look unattractive, they look sad – and it is likely they are suffering discomfort or even pain, which does not contribute to an attractive facial expression.”

Dr Love says that poor posture can be caused by a variety of stressors, from habit and physical stress through to chemical or emotional imbalances. She adds that the fashion for extremely high heels may be momentarily attractive, but can cause a legion of problems.

“High heels cause short-term discomfort and long term problems,” Dr Love says. “When you are standing in high heels, it’s as if you’re standing on your tiptoes. Your body is thrown forward, so in order to stand up straight you have to over extend the lower back. This forces wearers to stoop, roll the shoulders and crane the neck – not a good look!”

To tackle poor posture, you need to remove obvious stressors and check if there are any underlying spinal problems.

Through their five-year university training, chiropractors can provide specialist care, exercises, healthy lifestyle advice and information regarding the “big picture” of back pain.

“Chiropractic care offers a safe, proven, and effective drug free choice in spinal health, care,” said Dr Love. “Chiropractic can help you get to the cause of your pain and most importantly, it helps you to maintain your long term spinal health and maximise the body’s overall health and performance.

“Not only can chiropractic provide pain relief, it corrects dysfunction in the nervous system and musculoskeletal system, enabling individuals to unlock their full health potential.”

As part of National Chiropractic Care Week 2009, the CAA has developed a free ”Big Picture” booklet on spinal health, to provide great information to Australians and help them lead healthy lives.

Throughout May, selected chiropractors from the CAA will also offer free spinal assessments and will be on hand to provide expert advice on how to maintain your spinal health.

For more information on National Chiropractic Care Week 2009 visit www.chiropractors.asn.au/thebigpicture or contact the CAA hotline toll-free on 1800 075 003.

About the Research
2009 Australia’s Back Pain: Commissioned by the Chiropractors’ Association of Australia (National) and conducted by Square Holes. The research looked at Australians experience with back pain including prevalence, attributed causes, treatments and lifestyle habits. The Australia’s Back Pain research was conducted using a sample size of 600 with interviews conducted in every major capital city making it statistically reliable for the population size. The research carries a +/- 4% margin of error, which is within accepted industry guidelines.

Media Contact: Leila Henderson 0414 69 70 71 for interviews and information.

Contact Profile

the Chiropractors Association of Australia, South Australia (CAASA)

Members of the Chiropractors Association of Australia SA (CAASA) are registered, primary contact health professionals who undertake a minimum of five years of university training across three government universities in Australia.

Chiropractors usually work in their own private practice or in clinics with other healthcare professionals. They may also act as allied health consultants in areas including occupational health and safety, sport, rehabilitation, health insurance assessment and medico-legal advising.

Their philosophy is that "Wellness is a lifelong process of assuming personal responsibility that empowers the individual to exercise choice, make informed decisions and take action towards a more balanced, dynamically sustainable and fulfilling existence in all dimensions of life."
Leila Henderson
P: 0414 69 70 71
W: www.caasa.com.au


Slouching is not a good look and could indicate your spinal health is not all it could be, says the SA Chiropractors Association President Dr Zoe Love.



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