Friday, July 15th, 2011

WHAT:   Annual MEGA Pitch Day
WHERE: RiAUS Science Exchange Building, Adelaide
WHEN:  July 15, 10AM-2.15PM (lunch 12.30-1.30)

Adelaide, 13 July, 2011:  Seven South Australian digital innovators will step into the dragon’s den on Friday July 15 at the Science Exchange for the annual MEGA Pitch Day, testing their business plans before a panel of experts and competing for cash prizes.

This year, for the first time, the audience will use a mobile polling application to vote for their favourite.

MEGA Chair Paul Daly said that this year’s competition had not only uncovered a diverse range of smart ideas but kick-started several enterprises in the digital media arena.

“While the day will be about engaging the audience and convincing the panel that the idea is a winner, the real purpose of MEGA is to encourage innovation for the long term,” Daly says.

“Innovation fires our economy. Although MEGA has been an initiative of the digital media industry in SA, it has been helped enormously by the sponsorship and support of the SA Government Departments of Further Education, Employment, Science and Technology and Trade and Economic Development.  Innovate SA and, most recently, the Royal Institution of Australia are also valuable supporters.” 

MEGA’s mission is to increase the size and capability of the digital content and applications industry for South Australia, with past winners going on to win international awards and grants.

Since its inception in 2006, the MEGA program has showcased dozens of innovative ideas and products to potential investors. Pitch Day is the culmination of four months of work for the participants, who are coached through the process of developing an idea into a business by expert mentors.

Participants range from game developers to visual communication students to MBA graduates.

No fewer than seven MEGA graduates have received Tomorrow Start Grants, with notable graduates including Chris Drabsch and Gianna Grbich of Chronica, Peter O’Neill of 2moro Mobile and Bas Scheffers of Formica.

This year’s business plans feature a student accommodation finder; an alternate reality game system for marketers; a social network for meal planning; an emergency alert system for the social age; a tutorial marketplace; and video games that are already attracting global attention. 

MEGA Pitch Day Teams





Andre Amrein

Tony Dyson

Reality Break Co


Robin Moyer

Thomas Caprogreco

Queued Marketing


Ben March

Ben Petito

Dan Giang

Odd Games


David O’Donoghue

Terry O’Donoghue

Food Cloud


Michael Dawson

Stephen De Villiers



Leith Mudge

Lindsay Smith

Elise Morris

Ana Costa



Andrada Tudor

Brenton March

MEGA Pitch Day Panel

Cyrus Allen – Customer Experience, ANZ Bank, Melbourne

Jennifer Wilson – Director, Project Factory, Sydney

Carl Poplett – Business Development Manager, News Digital Media, Sydney

Nick Foskett, SA Business Angel, Adelaide

Stuart Davis, Business Adviser with Enterprise Connect, Adelaide


This year’s prizes include:

  • Peer Assessed Prize
  • Pitch Panel Prize
  • Investment Ready Prize, sponsored by Innovate SA
  • Best Written Business Proposal Prize, sponsored by Graeme Kennelly

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Contact Profile


Since 2006, the MEGA entrepreneurship development program has helped increase the size and skills of Australia’s digital media industries through a series of workshops and mentoring.

MEGA takes participants, who come from both a professional and student background, through a four-month process to build their creative, technical and business skills for the global market.

MEGA introduces participants to a range of industry mentors, specialist knowledge providers, and start-up assistance programs across Australia.

The MEGA program is now held in Adelaide and Sydney. In each city participants form project teams and, guided by industry presenters and mentors, develop and pitch new digital media products and services to investors, buyers, and business identities at a high profile Pitch Day.

In 2009, Peta Pash, MEGA’s national manager, won the Amy for Outstanding Contribution to the digital media industry at the 15th Annual Australian Interactive Media Industry Association (AIMIA) Awards.

For more information, please contact Leila Henderson on 0414 69 70 71 or Paul Daly on 0401 122 333.

Paul Daly
P: 0401 122 333


entrepreneurship, MEGA Awards, Adelaide innovation, RiAUS, Royal Institute



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