Wednesday, July 13th, 2011
In recent times, consumers have come to rely heavily on web communities to obtain reviews, recommendations and advice to make purchasing decisions. As a result of the rise in social media, organisations are beginning to realise that these avenues can be used as powerful marketing and communication tools to engage with customers.

Developing a social media-rich website can foster better communication with customers which can often build brand loyalty. Customers are more likely to respond to an interactive website and as such this increases their desire to engage with the organisation.

“Organisations can adopt social media into their websites in a variety of ways. The most common method is to link the company website to popular social media pages such as Twitter, Facebook, LinkedIn and YouTube”, commented Jessica Doolan, Business Solutions Executive of Solentive Web.

“Other techniques include creating an organisation blog, posting how-to’s or explanatory videos on the website and sharing presentations with visitors”.

“These social approaches will enable organisations to deliver compelling content in a way that encourages visitors to connect with the website and convert into leads. However, organisations will need to put customers at the forefront of their social media strategy. They must think about which social networks their customers use and how these could be exploited to converse with customers.

“It is important to provide a consistent brand strategy to avoid confusing the message visitors receive when accessing the social media-rich website. An organisation must ensure the same look and feel is utilised on the website and all social media features they wish to engage with.

“Integrating social media features into a website, along with a solid marketing strategy, can provide an organisation with a powerful and cost-efficient means for educating customers about the products and services provided.

“Businesses slower to mobilise or harness the power of social media run the risk of ineffective engagements with consumers which could affect the organisation’s conversion rate”, concluded Jessica.

Contact Profile

Solentive Web

Solentive Web specialises in the production of custom enterprise websites.

Whether you require a brand new enterprise website, a supporting site for a campaign or an interactive promotional website, Solentive Web can create a site that seamlessly integrates to your business and brand.

Solentive Web can also assist in the development of mobile applications and SEO and SEM optimisation.
Jessica Doolan
P: 1300 55 30 50


website development, website design, custom enterprise websites, promotional campaign-based websites, interactive websites, mobile application and websites, ecommerce and online catalogues, multimedia websites



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