Thursday, July 14th, 2011

Prime Minister Julia Gillard’s announcement of the details of Labor’s Carbon Tax did little to sway opinions of voters of any political persuasion, according to an analysis of the second-by-second reactions of over 300 typical Australians today.

By the time of today’s announcement by Gillard, most of the details had been leaked to the media so there were no real surprises. While the reactions of the Greens bounced around, there was little movement among Labor and Liberal/National voters.

The Greens didn’t seem to like Gillard mentioning that there has been a ‘decade of debate’ and their graph seemed to cringe at the mention of Margaret Thatcher. The mention of John Howard’s attempt to put a price on carbon and Labor’s plan to support the coal industry seemed to be Green ‘lead balloons.’

Michele Levine, Chief Executive Officer Roy Morgan Research says:

“This is about the most consistent split I can recall from the hundreds of Reactor tests we’ve conducted over several decades. What we usually look for are the claims or promises that seem to gain traction with the non-believers and sceptics. In her announcement today, Gillard didn’t even come close to lifting the Liberal voters over the (magical 50%) line.

“These seemingly entrenched positions may be due, to some extent, to the complexities of this debate, many of which were not addressed at all – such as the wisdom of ‘going it alone.’ If there’s any comfort in these Reactor results at all for Julia Gillard, it would be that there is still significant support for the Carbon Tax Package among traditional Labor voters.”

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


Carbon tax, Julia Gillard's carbon tax



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