Why an expert spokesperson can make or break your media interview
Who are you offering up for interview? If possible, it’s a good idea to have two contacts on your media release/topic. Sometimes the media will phone and want to do the interview then and there. If you’ve only got one option that person m... more
Friday, April 18th, 2014
How linkbait is taking over consumer minds and killing corporate advertising
Consumers are becoming so overwhelmed with information that they are no longer absorbing corporate advertising. They are turning off in droves.... more
Friday, April 18th, 2014
How to overcome writer's block
Brian Johnson, author of The Little Red Book of PR Wisdom, shows how to take a chip off the old Writer’s Block ... more
Friday, August 17th, 2018
When pitching to a journalist, follow the Path of Least Resistance
Hallelujah! You know someone who knows someone in the very media organisation where you’re trying to get coverage. That second someone may be the very person you think is most likely to be interested in the something you’re pushing.... more
Friday, August 17th, 2018
How to maximise the timeframe for your press release to 'get a run'
"Don’t outdate your efforts," says Brian Johnson, author of The Little Red Book of PR Wisdom, There’s something worth remembering about media people. They are seriously anal retentive, real sticklers for detail. Well, the good o... more
Friday, April 18th, 2014
10 Tips to Keep You Upright in a Media Interview
Sending a press release often results in an interview with a journalist - but are you prepared for what happens next? Here are some tips to make sure your media interview goes smoothly and without regret.... more
Monday, March 3rd, 2014