Financial Year Offers - Is Fake News Real (Research) and more in this month's newsletter...

How to win trust with real (not fake) news...... more

Thursday, June 21st, 2018

Press release Newsroom accessed without permission

On 14 September 2017, a user's Newsroom was accessed without permission. The post was promptly removed and new security measures implemented. Although this was confined to a single Newsroom, we felt as an added precaution that it was wi... more

Monday, October 9th, 2017

PR can be a golden double-edged sword

By Brian Johnson, author of The Little Red Book of PR Wisdom, more

Friday, August 17th, 2018

Media snacking habits can increase your influence

You’ve probably noticed your daily newspaper has slimmed right down, and in some cases it’s disappeared entirely.  Magazines are closing or moving online. TV is recorded for future viewing and the family does not congregate in front... more

Monday, April 27th, 2015

Politician catches coward punch - how to manage a media firestorm

IN the early hours of a Sunday morning, on a well-known nightclub drag, a State Government Minister was reportedly hit by a ‘coward punch’ by an unknown male, for no known reason. The Minister says that he was seeking an “elusive ta... more

Sunday, April 20th, 2014

How can you win over a journalist, even with a product press release?

Mainstream metro daily journalists are driven by their editors to produce a certain kind of content and that can conflict with your client’s requirements. It's not the journalist's job to promote your product or message but to provide c... more

Monday, April 27th, 2015

Take a chance with this press release writing technique

The media want a story – and are not about giving you free advertising – so how can you turn yourself into a great storyteller? ... more

Friday, April 18th, 2014

You Can’t Handle The Proof!

The human brain is a curious thing. Reviewing the media release you’ve just written for mistakes, only by yourself, is a mistake in itself. Your eyes will skip across misspelling, missing words, words that shouldn’t be there, and sentence... more

Wednesday, April 22nd, 2015

PR pitching: red light/green light

Media types are very mercenary. They have to be. They’ve got deadlines, far too much work, and PR people bombarding them. Talking to them is a case of red light/green light, more often than not a red light, a knockback, because they are hard-no... more

Friday, April 18th, 2014