Thursday, June 21st, 2018

How to win trust with real (not fake) news...

First, we wanted you to know how our exciting special offers can help you win the media game -- for the whole financial year, using our media database and PR templates.


Digital News Report 2018Second we wanted to share important new research conducted by the University of Canberra:
'Fake news' is something Newsmaker is concerned about because trust is everything -- for your brand, your audience and the journalists you reach. That's why Newsmaker offers professional editing, proofing, and advice -- to ensure your real news conveys exactly what you want to say. 

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Send your press release to a targeted list of journalists who specialise in reaching the industry or audience you want to reach. 

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We are here to help so pick up the phone any time to discuss your needs and objectives - 0414 69 70 71, or email [email protected]

WHAT'S FAKE, WHAT'S NOT IN THE NEWS WORLD?

Data from the Australian Digital News Report 2018 shows:

  • Almost three-quarters of Australian news consumers (73%) have experienced fake news and are very concerned about it.
  • Poor journalism (40%) is the most commonly experienced type of fake news but news consumers are most worried about politically and commercially fabricated stories (67%).
  • Most respondents (81%) believe that media companies and journalists have responsibility to stop the problem of fake news.
  • The majority (68%) also believed the government can do more to combat fake news.

Political Views

  • Australians worry about how others will think of hem if they express their political views online;
  • 45% of news consumers are concerned that expressing their political views on social media could change the way their family and friends think about them.
  • Younger people are more worried (58% of 25-34 year olds).
Trust
  • Trust in news has risen to 50% (+8%). 55% (+7%) trust the news they use most of the time. In contrast, only 24% of news consumers trust news they find in social media and 39% trust news they find via search engines.
This is a very comprehensive report - read more here: http://apo.org.au/node/174861.
 

IMPORTANT UPDATE ABOUT YOUR PRIVACY


NewsMaker has updated its Press Release Terms and Conditions and Privacy Policy to ensure a positive, transparent and valuable experience to readers and journalists.
   

Please feel free to contact NewsMaker if you have any questions about these changes.


Kind regards,
Leila Henderson
Managing Director
+61 414 69 70 71
[email protected]

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