How to win trust with real (not fake) news...

First, we wanted you to know how our exciting special offers can help you win the media game -- for the whole financial year, using our media database and PR templates.

Second we wanted to share important new research conducted by the University of Canberra:
'Fake news' is something Newsmaker is concerned about because trust is everything -- for your brand, your audience and the journalists you reach. That's why Newsmaker offers professional editing, proofing, and advice -- to ensure your real news conveys exactly what you want to say. 

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Send your press release to a targeted list of journalists who specialise in reaching the industry or audience you want to reach. 

$330 Per Month!

Send multiple press releases to targeted lists of journalists who specialise in reaching the industry or customers you want to reach. 

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WHAT'S FAKE, WHAT'S NOT IN THE NEWS WORLD?

Data from the Australian Digital News Report 2018 shows:

• Almost three-quarters of Australian news consumers (73%) have experienced fake news and are very concerned about it.
• Poor journalism (40%) is the most commonly experienced type of fake news but news consumers are most worried about politically and commercially fabricated stories (67%).
• Most respondents (81%) believe that media companies and journalists have responsibility to stop the problem of fake news.
• The majority (68%) also believed the government can do more to combat fake news.

Political Views

• Australians worry about how others will think of hem if they express their political views online;
• 45% of news consumers are concerned that expressing their political views on social media could change the way their family and friends think about them.
• Younger people are more worried (58% of 25-34 year olds).

• Trust in news has risen to 50% (+8%). 55% (+7%) trust the news they use most of the time. In contrast, only 24% of news consumers trust news they find in social media and 39% trust news they find via search engines.