Financial Year Offers - Is Fake News Real (Research) and more in this month's newsletter...
How to win trust with real (not fake) news...... more
Thursday, June 21st, 2018
Press release Newsroom accessed without permission
On 14 September 2017, a user's Newsroom was accessed without permission. The post was promptly removed and new security measures implemented. Although this was confined to a single Newsroom, we felt as an added precaution that it was wi... more
Monday, October 9th, 2017
PR can be a golden double-edged sword
By Brian Johnson, author of The Little Red Book of PR Wisdom, www.prwisdom.info... more
Friday, August 17th, 2018
Media snacking habits can increase your influence
You’ve probably noticed your daily newspaper has slimmed right down, and in some cases it’s disappeared entirely. Magazines are closing or moving online. TV is recorded for future viewing and the family does not congregate in front... more
Monday, April 27th, 2015
Politician catches coward punch - how to manage a media firestorm
IN the early hours of a Sunday morning, on a well-known nightclub drag, a State Government Minister was reportedly hit by a ‘coward punch’ by an unknown male, for no known reason. The Minister says that he was seeking an “elusive ta... more
Sunday, April 20th, 2014
How can you win over a journalist, even with a product press release?
Mainstream metro daily journalists are driven by their editors to produce a certain kind of content and that can conflict with your client’s requirements. It's not the journalist's job to promote your product or message but to provide c... more
Monday, April 27th, 2015
Take a chance with this press release writing technique
The media want a story – and are not about giving you free advertising – so how can you turn yourself into a great storyteller? ... more
Friday, April 18th, 2014
You Can’t Handle The Proof!
The human brain is a curious thing. Reviewing the media release you’ve just written for mistakes, only by yourself, is a mistake in itself. Your eyes will skip across misspelling, missing words, words that shouldn’t be there, and sentence... more
Wednesday, April 22nd, 2015
PR pitching: red light/green light
Media types are very mercenary. They have to be. They’ve got deadlines, far too much work, and PR people bombarding them. Talking to them is a case of red light/green light, more often than not a red light, a knockback, because they are hard-no... more
Friday, April 18th, 2014