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  <body>&lt;ul&gt;&lt;li&gt;&lt;em&gt;Use NewsMaker to publish your online media release in our Google News indexed website.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;Send your press release to a targetted list selected from our database of contacts.&lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;Manage your social media, Public Relations (PR) and marketing communication campaigns in one place, with measurable results. &lt;/em&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;&lt;a href="http://www.newsmaker.com.au/pages/22-pricing/" title="Pricing"&gt;About Our Pricing&lt;/a&gt;&lt;br /&gt;&lt;/em&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;hr /&gt;&lt;h1&gt;Increase your brand recognition, visibility and credibility - to the power of 3 &lt;/h1&gt;&lt;p&gt;Media publicity and social networks are influencing consumer and business decisions as never before.&amp;nbsp; Public relations has been proven to increase brand recognition and credibility.&lt;/p&gt;&lt;p&gt;NewsMaker is the fast, easy way to take advantage of online and traditional media networks. Developed by journalists and PR professionals to suit Australian and New Zealand media conditions,&amp;nbsp; the service allows anyone marketing a product or service to reach journalists, stakeholders and customers directly.&lt;br /&gt;&amp;nbsp;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;10,000 + Media and Government Contacts&lt;/li&gt;&lt;li&gt;Social Media Tools and Access to Newsmaker networks&lt;/li&gt;&lt;li&gt;Proven Google News indexing and statistical reporting&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;Taking care of PR processes&lt;/h2&gt;&lt;p&gt;NewsMaker takes care of a lot of the tedious processes, saving you hours of time so you can focus on your message. &lt;/p&gt;&lt;ul&gt;&lt;li&gt;Makes your press release available for Email News Alerts (eg, Google Alerts)&lt;/li&gt;&lt;li&gt;Extends the reach of every press release to the Social Web&amp;nbsp; &lt;/li&gt;&lt;li&gt;Channels your news to your selected journalists&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;NewsMaker makes it fast and easy to:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Create and edit your own press release using our easy to follow Press Release Wizard&lt;/li&gt;&lt;li&gt;Select media contacts by Media Category, Media Outlet and Distribution Region&lt;/li&gt;&lt;li&gt;Save all your details and Media Contacts list to use next time&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;NewsMaker then:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Publishes your Press Release on the NewsMaker index page&lt;/li&gt;&lt;li&gt;Publishes to a dedicated page on the NewsMaker website&lt;/li&gt;&lt;li&gt;Converts your release to an HTML or text based email and distributes to selected journalists, editors, producers and newsrooms throughout Australia&lt;/li&gt;&lt;li&gt;Provides statistics on page views&lt;/li&gt;&lt;li&gt;Shares your release with NewsMaker&amp;#39;s extensive networks&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;NewsMaker has a direct impact on natural search results for your keywords in your own and your clients&amp;#39; websites.&lt;/p&gt;&lt;h2&gt;Pricing&lt;/h2&gt;&lt;p&gt;There are four pricing levels: make your selection at the top of the Press Release Wizard.&amp;nbsp; &lt;a href="http://www.newsmaker.com.au/pages/22-pricing" title="Click here"&gt;Click here&lt;/a&gt; for a complete description of our media campaign tools and pricing.&amp;nbsp; &lt;/p&gt;&lt;h2&gt;&lt;strong&gt;Quality and Relevance of Media Releases&lt;/strong&gt;&lt;/h2&gt;&lt;p&gt;NewsMaker and all our members strive for quality and relevance to attract and retain media interest.&amp;nbsp; If you are new to media release writing, one of our PR professional members would be happy to help you. Email editor@newsmaker.com.au to find a suitable media communication professional in your area. If you want to join our list of PR providers, please email editor@newsmaker.com.au &lt;/p&gt;&lt;p&gt;All Press Releases should be proofread, professionally written and relevant to your media selections. NewsMaker reserves the right to reject press releases without providing a reason. &amp;nbsp;&lt;/p&gt;&lt;p&gt;Note:&amp;nbsp;&amp;nbsp; For a guide &amp;quot;Write Press Releases that Pack Punch&amp;quot; please email editor@newsmaker.com.au&amp;nbsp; &lt;/p&gt;&lt;h1&gt;When should you use NewsMaker?&lt;/h1&gt;&lt;ul&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you release a new product.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you add a new product feature.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you win a new customer.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you solve a problem for a customer.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When your CEO is speaking at a conference.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you have an opinion.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you win an award.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you hold an event.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you sponsor an individual or organisation.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you publish a white paper.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you launch a new website.&lt;/li&gt;&lt;li&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; When you appoint a new executive&amp;hellip;..&lt;/li&gt;&lt;/ul&gt;&lt;h2&gt;Google News Indexing&lt;/h2&gt;&lt;p&gt;NewsMaker is indexed by Google News, the world&amp;#39;s premier news aggregation service, increasing the distribution power of your press release to a potential audience of thousands or even millions. &lt;br /&gt;&lt;br /&gt;Every time you use NewsMaker, the process becomes easier and faster. In a very short time, you will notice the difference with more customer leads, more hits on your website, and greater market visibility.&amp;nbsp; &lt;/p&gt;&lt;p&gt;For more information, see &lt;a href="http://newsmaker.com.au/pages/11-publishing_and_distribution" title="Publishing &amp;amp; Distribution"&gt;Publishing &amp;amp; Distribution &lt;/a&gt;&lt;/p&gt;&lt;h1&gt;&lt;a href="http://newsmaker.com.au/signup" title="Join Now! "&gt;Join Now! &lt;/a&gt;&lt;br /&gt;&lt;/h1&gt;</body>
  <created-at type="datetime">2008-03-16T17:48:08+10:30</created-at>
  <id type="integer">7</id>
  <slug>how_it_works</slug>
  <title>How NewsMaker Works</title>
  <updated-at type="datetime">2010-03-04T21:28:24+10:30</updated-at>
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