Here are some of the impressive free PR tools we’ve come across at NewsMaker during our net adventures… These tools are “freemium”, meaning they typically have a paid enterprise version.
1. Amplify – this is a new service that lets you share with all your social networks from one interface (incidentally, NewsMaker only shares manually as we want to make sure the right messages are delivered to the right place on your behalf).
2. Compete – measure your performance in terms of hits and popularity, against your rivals.
3. Addictomatic– introduced to me by the media-savvy Gerry McCusker, this is a tool that reveals what’s been said about your brand, all in one screen, in virtual real time.
4. Social Mention – one of my favourites, allows you track any brand or name and have measurement of its “strength, sentiment, passion and reach” – as the name implies, it includes mentions in social media.
5. Alexa – this is not a new tool but it certainly is one of the fastest and more reliable ways to measure your ranking against websites in your region and across the whole world wide web. It also shows you the top keywords people used to find your pages.
PS: NewsMaker will launch its new platform in 2011, using Swayve® software (Sway for Influence and VE for visibility engine). Included are lots of features you’ve been wishing for, including PR tools that let you track and report on the coverage from your media campaigns in a highly visual way. Register at Swayve to find out more about our release date.
