The Australian Festive Season is traditionally the time when all business goes into a torpor – only to wake up again on Australia Day.
This period between Christmas and the end of January is a fertile time for PR professionals to be thinking about their clients' media communications calendar for the whole year. It’s also a time when radio stations and metro dailies are crying out for topical stories. Radio stations employ stand-in presenters during this period while newspapers and magazines often work with skeleton staff.
Here are some surefire ways to increase awareness and attract media coverage.
1. Random acts of kindness
Tell people about your charity or volunteer work and the difference you make, in a season when many people are faced with personal and financial challenges. Also, join DonorTec for great nonprofit discounts - NewsMaker is a DonorTec partner, alongside Microsoft and Cisco.
2. Trends and opinions
Tell media about your event and especially any anecdotes or strong opinions that were shared – or any trends you’ve noticed in holiday conversations. (Include pics if you have them.)
3. New Year sales and promotions
In January, everyone is looking for a bargain. Now’s the time to announce your special offers, deals and sales.
4. Run a competition or survey
While you have some thinking time, plan a competition with a prize suited to your customers. Surveys also work well in media – the larger the survey group the better but even small surveys work.
5. Good news week…
Are you looking forward to a prosperous New Year? Tell people about it – we all want to hear inspiring stories about business growth.
6. Take pictures and record video
Make 2011 the year when you capture everything you can as an image or video. The combination of text and video is the most powerful trend in media. Back it up by announcing your video’s existence in a news release so it will be shared widely.
7. Be bold
Position yourself as an expert within your industry or sector by making bold predictions about the year ahead. As with point 6, record them on video as well as text to increase their pulling power!
Contact us for more information -- and have a wonderful holiday and a joyous New Year!
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