How to use NewsMaker to empower your Social Media Relations Strategy.
The social-media savvy PR professional is the central, vital driver of their clients' communication strategies, online and offline.
Positive media coverage in a newspaper or magazine, on television or radio, wins you credibility, sales and supporters, which is why companies employ PR professionals to write press releases, conduct media campaigns and build strong relationships with journalists.
Mainstream media coverage is a powerful marketing tool, but with the rapid growth of social media, the public relations industry has become even more important.
NewsMaker is at the heart of our members' Social Media Strategy, providing what search engines love best - original content that is reviewed by our editors before publication.
NewsMaker Social Media Tools
When you publish on NewsMaker, each press release is distributed across the web:
- News Aggregation Services, eg, Google, Yahoo!, WotNews, DowJones Factiva
- NewsMaker Network Distribution
- Active Social Media Sharing + Syndication
- 6000+ Media Contacts (Premium Distribution Only)
Google News Alerts:
NewsMaker is 'crawled' frequently by Google News, the world's largest news aggregator. This means anyone who has requested 'keywords' using the Google Alerts service will be emailed the Headline, First paragraph and a link to your media release.
For you and your clients, this dramatically increases the 'payload' of every press release you send - and drives traffic back to the website or websites you have linked to from the NewsMaker service.
Now anyone can use online tools to request the content they want – they no longer need to read a newspaper or even visit an online news site. All they need is to request “RSS” (Really Simple Syndication) news feeds and other news filtering services, emailed straight to their inbox.
Social Media Sharing
At the top of every press release, beside the headline, you can see statistics about your media release and a 'Share' button. This powerful service is available across the web's social media properties - and makes your release very powerful indeed. NewsMaker uses networks like DIGG, Delicious, LinkedIn, Plaxo, Twitter, International Business Times, Blogspot and Facebook to share your news.
Internet-based public relations is a whole new ballgame. If you master it, you will gain riches you never even dreamed of. Because when you use the internet to publicize your business, you can talk directly to your customers.
The benefits of combining traditional PR with Web or Social PR are clear: your business can gain visibility, build a strong, credible brand and measure the outcomes.
NewsMaker combines public relations with social media at a highly affordable price to encourage all organisations, from not-for-profits through to large PR firms, to benefit from the wonders of online news sharing.