<hr /><h1>How to self-publish your press release</h1><p>NewsMaker’s online Press Release Wizard makes it easy to self-publish and distribute your own press releases. </p><blockquote><p><strong>1. </strong><strong>Complete Press Release Wizard</strong></p><p><strong>2. Send yourself a test email and proofread your release</strong></p><p><strong>3. Pay for your release and select a media distribution list from our database of 10,000 media contacts - by Category, Type and Region </strong></p></blockquote><p>Also on this page: </p><ul><li>What happens to your media release </li><li>How to write for the social web</li><li>How you benefit from keywords</li><li>How to write a Company Boilerplate Profile </li></ul><hr /><h1> <a name="PRW" title="PRW"></a>1. Press Release Wizard<br /></h1><ul><li>Click on Submit Press Release link</li><li>Select a Service Level: "Web only"; "Email only" or "Web and Email" (select an email option if you want to distibrute your press release to media; "Email only" is for those occasions when you may have different versions of a release for different purposesor don't want your release to be available online for sharing and indexing)</li><li>Cut and paste or write directly into the Press Release form – each field includes instructions; just hold your mouse over the 'question mark' icon to view. Your release is stripped of formatting at Step 1 </li><li>Edit your press release - bold, italics, bullet points, spacing - any hyperlinks will become dynamic when published </li><li>Add your company profile (boilerplate) and contact details</li><li>Add a profile for any third party - be sure to gain their permission </li></ul><hr /><h1><a name="2" title="2"></a>2. Check your Press Release Links, Proofread</h1><ul><li>Ensure you have keywords in the headline and first paragraph to improve News Indexing.</li><li>Upload any media files to support your release (photographs, video, audio, logos and supporting documents). </li><li>Pay for your release using PayPal. <br /></li></ul><hr /><h1><a name="3" title="3"></a>3. Select media list and publish to the web </h1>Your release will be emailed to your selected media outlets and individual journalists. The NewsMaker system guides you through the process:<br /><br /> 1. Select Media Subject Categories, up to 6 categories per release<br /> 2. Select Media Types<br /> 3. Select Media Distribution Regions.<br /><br />You can save up to 3 lists for future use and editing.The more you use NewsMaker, the more time you save.<br /><p>Click on "Email my press release" then "Publish & Distribute" . A NewsMaker editor will then review to ensure the release complies with our content and media distribution guidelines.</p><p>Next: </p><ul><li>What happens to your media release </li><li>How to write for the social web</li><li>How you benefit from keywords</li><li>How to wrote a Company Boilerplate Profile for your press release <br /></li></ul><hr /><h1><a name="4" title="4"></a>What happens to your media release <br /></h1><p>When you have completed these steps and PayPal has verified your credit card payment, the NewsMaker engine takes over:</p><ul><li>Automatically generates a journalist distribution list</li><li>Automatically distributes your media releases by email</li><li>Automatically publishes your release on the NewsMaker website</li><li>Links back to your website (also ensure the press release is published on your website and linked back to NewsMaker as this further increases searchability of your keywords).</li></ul><p><strong>Important:</strong> Review NewsMaker’s Terms & Conditions before submitting a press release. NewsMaker reserves the right to refuse to publish a release for any reason. </p><hr /><h1><a name="5" title="5"></a>How to write a Press Release for search and social media</h1><p>The web and all its communities can take your content to a whole new level – and a whole new audience of potential customers. Your audience is millions of people with internet connections and access to search engines and RSS readers.<br /><br />These are the new tactics for “social media releases”:</p><ul><li>Send press releases for smaller announcements as well as large ones.</li><li>Write press releases that contain words and phrases that will appeal directly to your buyers.</li><li>Include lots of ‘keywords’ – words and phrases your customers use for search.</li><li>Create links in releases to deliver potential customers to landing pages on your website</li><li>Make sure your landing pages are relevant to the press release to continue the momentum and guide your customer through the sales process.</li></ul><h1><a name="6" title="6"></a></h1><hr /><h1>How you benefit from the power of keywords</h1><p>NewsMaker's innovative system maximises the benefits of keyword search. Media release headlines are displayed on our homepage for 1 or more days. We store your media releases in a highly searchable database so they can be found and listed (indexed) by news aggregation crawlers. This increases the reach of your message to a global audience, as well as to journalists and editors who visit the website or receive news alerts direct to their desktops.</p><h1><a name="7" title="7"></a></h1><hr /><h1>How to develop a Boilerplate Company Profile</h1><p>To ensure you don’t miss critical aspects about your organisation, develop a boilerplate. This is a mini corporate profile that you include at the end of every press release. It usually tells: the organisation’s core values, when and why it was founded, whom it represents, regions of operation, website address. This should be approximately 100-200 words in length.</p><strong><a href="../../signup" title="join">Join now - It's FREE!</a></strong>
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publishing_and_distribution
Publishing and distribution
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