DIY Press release

Email us for more information or download the User Guide Presentation

NewsMaker’s online Press Release Wizard makes it easy to self-publish and distribute your own press releases.

1. Complete Press Release Wizard

2. Send yourself a test email and proofread your release

3. Select a media distribution list  from our database of 10,000 media contacts - by Category, Type and Region

Also on this page:

• What happens to your media release
• How to write for the social web
• How you benefit from keywords
• How to write a Company Boilerplate Profile

 1. Press Release Wizard

• Click on Press Release Wizard link
• Select a Service Level:  Premium Online (no media distribution);  PR Pro - Web and Email Distribution to Media; "Email only" is for those occasions when you may have different versions of a release for different purposes or don't want your release to be available online)
• Cut and paste or write directly into the Press Release form – each field includes instructions; just hold your mouse over the 'question mark' icon to view. Your release is stripped of formatting at Step 1
• Edit your press release - bold, italics, bullet points, spacing - any hyperlinks will become dynamic when published
• Add your company profile (boilerplate) and contact details
• Add a profile for any third party - be sure to gain their permission

2. Check your Press Release Links, Proofread

• Ensure you have keywords in the headline and first paragraph to improve News Indexing.
• Upload any media files to support your release (photographs, video, audio, logos and supporting documents).
• Pay for your release using PayPal.
  

3. Select media list and publish to the web

Click on "Email my press release" then "Publish & Distribute" .  A NewsMaker editor will then review to ensure the release complies with our content and media distribution guidelines.

Next:

• What happens to your media release
• How to write for the social web
• How you benefit from keywords
• How to wrote a Company Boilerplate Profile for your press release
  

What happens to your media release

When you have completed these steps and PayPal has verified your credit card payment, the NewsMaker engine takes over:

• Automatically generates a journalist distribution list
• Automatically distributes your media releases by email
• Automatically publishes your release on the NewsMaker website
• Links back to your website (also ensure the press release is published on your website and linked back to NewsMaker as this further increases searchability of your keywords).

Important: Review NewsMaker’s Terms & Conditions before submitting a press release. NewsMaker reserves the right to refuse to publish a release for any reason. 

How to write a Press Release for search and social media

The web and all its communities can take your content to a whole new level – and a whole new audience of potential customers. Your audience is millions of people with internet connections and access to search engines and RSS readers.

These are the new tactics for “social media releases”:

• Send press releases for smaller announcements as well as large ones.
• Write press releases that contain words and phrases that will appeal directly to your buyers.
• Include lots of ‘keywords’ – words and phrases your customers use for search.
• Create links in releases to deliver potential customers to landing pages on your website
• Make sure your landing pages are relevant to the press release to continue the momentum and guide your customer through the sales process.

How you benefit from the power of keywords

NewsMaker's innovative system maximises the benefits of keyword search. Media release headlines are displayed on our homepage for 1 or more days. We store your media releases in a highly searchable database so they can be found and listed (indexed) by news aggregation crawlers. This increases the reach of your message to a global audience, as well as to journalists and editors who visit the website or receive news alerts direct to their desktops.

How to develop a Boilerplate Company Profile

To ensure you don’t miss critical aspects about your organisation, develop a boilerplate. This is a mini corporate profile that you include at the end of every press release. It usually tells: the organisation’s core values, when and why it was founded, whom it represents, regions of operation, website address. This should be approximately 100-200 words in length.