Aldi is now the most-read supermarket catalogue, but Coles & Woolworths convert more readers into shoppers

Aldi has pipped Coles and Woolworths to become the most-read supermarket catalogue in Australia, Roy Morgan Research shows—but over three in five readers are just browsing.... more

Thursday, March 23rd, 2017 - Roy Morgan Research

1 in 4 new car buyers watch the Formula 1

Almost one in four Australians who intend to buy a new car this year watch Formula 1 on television, Roy Morgan Research shows—and their need for speed plays a big part in what make of car they plan to purchase (or are still considering). ... more

Wednesday, March 22nd, 2017 - Roy Morgan Research

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

With the 2017 AFL season due to kick off this Thursday, the latest findings from Roy Morgan Research reveal which team’s supporters tend to tune into match broadcasts on TV, which are most likely to attend an AFL match in person, and which disp... more

Wednesday, March 22nd, 2017 - Roy Morgan Research

Aussies are losing their competitive spirit for sport

Just one in five Australians now regularly play competitive sports, down from 27 percent in 2001, the latest sports participation data from Roy Morgan Research shows.... more

Tuesday, March 21st, 2017 - Roy Morgan Research

The Australian alcohol retail market in review

Last year, Australians spent a grand total of $14.5 billion on alcohol they purchased from a liquor retailer (as opposed to a bar or other licensed venue). Almost three-quarters of this went to supermarket-affiliated retailers*, with hotel bottle sho... more

Monday, March 20th, 2017 - Roy Morgan Research

What a difference a decade makes: our changing culinary habits and attitudes

Australians are more likely to go to a café for coffee or tea than to eat out at a fast-food place, and having a meal at the pub is now vastly more popular than getting a pizza home-delivered. Meanwhile, low-fat diets are falling out of favour... more

Wednesday, March 15th, 2017 - Roy Morgan Research

How far ahead of their purchase do new car buyers start researching online?

From comparing vehicle prices, features or financing options to locating dealers and contacting manufacturers, more than four in 10 Australians who intend to buy a new car before 2020 have recently done some automotive research online, Roy Morgan Res... more

Tuesday, March 14th, 2017 - Roy Morgan Research

Sharp-dressed men? How Aussie blokes feel about fashion and clothes shopping

The fact that Australian women are much more likely than Australian men to shop for clothes in any given four-week period will come as little surprise to readers: the fashion industry is firmly female focused, after all. Somewhat less expected, perha... more

Tuesday, March 14th, 2017 - Roy Morgan Research

Increased satisfaction among big four banks’ mortgage customers in January lifts overall satisfaction

The satisfaction level of the big four banks’ personal customers in the six months to January 2017 was 80.1%, up fractionally on 79.9% in December, the latest Roy Morgan data reveals. This increase was due to an improvement in satisfaction amon... more

Thursday, March 9th, 2017 - Roy Morgan Research

New legislation banning sale of animal-tested cosmetics and skincare in line with public sentiment

As of July this year, the sale of cosmetics and other personal products tested on animals or containing animal-tested ingredients will be prohibited in Australia, following the introduction of new legislation by the Coalition (with support from the A... more

Wednesday, March 8th, 2017 - Roy Morgan Research

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

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