Friday, July 8th, 2011 - Virgin Money
Sir Richard Branson is to send one lucky Aussie to space to realise the ultimate childhood dream.

Virgin Money will send one lucky Aussie to space as a part of its birthday celebrations. Entries can be made at

The promotion will be the first of its kind for a financial services provider in Australia and will be launched in conjunction with the Virgin Money Childhood Dreams Index, which has revealed the nation’s dreams and ambitions in brand new research.

Sir Richard Branson, in town to celebrate Virgin Money’s birthday, commented:

“I always dreamt of going to space and it seems Aussies did too. Our research told us that half of all boys and 1 in 5 girls dreamt of going to space when they were children and I’m thrilled that we’ll be making the ultimate childhood dream come true for someone here in Australia.”

The research revealed Australia is a nation of dreamers. While most Australians (70%) dreamt of becoming a grown up in their youth, they now yearn to be children again. What’s more, although a clear majority (72%) of adults thought about what they wanted to be when they were growing up, nearly three-quarters of Aussies admitted that they hadn’t realised their dream due to their life experience (65%), their dreams changing (42%) or not having the financial capacity to make them happen (31%).

Sir Richard Branson reflected further on the research:

“Dreams spark bright ideas and help define who we are. Although many Australians admitted to not having achieved their childhood dream, it’s never too late. I don’t believe that financial reasons should stop you from achieving your dreams.”

The Virgin Money Childhood Dream Index also revealed varying dreams by gender. Although the majority of children (75%) dreamt of becoming rich when they were growing up, men were more focussed on this than women, who were more intent on giving back than making the big bucks.

Overall, the top dream career for men was to become a sportsman, pilot or astronaut. Females on the other hand dreamt about becoming a vet, zoo keeper, actress or ballerina.

The nation’s top 10 dream careers overall were:

1. Actor/Actress/Musician
2. Sportsman/woman
3. Vet/Zoo Keeper
4. Pilot
5. Doctor
6. Policeman/woman
7. Celebrity
8. Astronaut
9. Ballerina/Dancer
10. Secret Agent

It was clear that while many adults would like to fulfil their childhood dream, they would happily forego their childhood ambition so their children could realise their dream. 90% of respondents said they would sacrifice their own dreams so their children could realise theirs.

Branson agrees:

“Our children are the future. We should encourage them to think big and in ways that haven’t been done before. I’d do anything to make sure my kids achieved their dreams and it seems most Aussies would do the same.”

Virgin Money will also be launching brilliant birthday deals available until 31 July. From credit cards to savings and insurance to super, the objective behind the offers is to put more money in the pockets of new customers**. Full details can be viewed at

Media contact

For further information, research results and images, please contact:

Kate Talbot
02 8260 2845, 0415 520 964
[email protected]

Notes to the Editor

The Virgin Money Childhood Dreams Index research was conducted online by Pure Profile in June 2011 with a representative sample of 1505 Australians, aged 18-65, from across Australia in metropolitan and regional areas.

*About the competition

Virgin Money is giving one lucky Australian the chance to fulfil their childhood dream and travel into space on the Virgin Galactic.

The competition is open to all current and new Virgin Money customers (Any Australian resident who holds an active Virgin Money product before 01 October 2011 is eligible to enter). Entries to the competition can be made at The winner will be announced on 15 October 2011.

Terms and conditions for the competition apply - see for details.

**About Virgin Money’s birthday offers

Virgin Money is offering the following deals from 7 – 31 July 2011:

• Virgin Flyer – Save $99, we’ll waive your annual fee for the first year
• Virgin Saver – Get a $100 cash boost to your savings
• Virgin Car Insurance – Get 10% cash back in your wallet
• Virgin Life Insurance – Get one month of cover, absolutely free
• Virgin Super – We’ll waive your fees for your first year

Terms and conditions apply for all birthday offers – see for details.

Contact Profile

Virgin Money

Virgin Money is the financial services arm of Sir Richard Branson’s Virgin Group. Established in Australia in 2003, Virgin Money offers a range of financial products including home loans, credit cards, savings accounts, superannuation, car insurance and life insurance. Virgin Money promises to offer Australians an alternative in personal finance. For more information, visit
Virgin Money
P: 8249 8000


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