Online Marketing Firm Strategic Visual Communications says Adelaide business owners need to be aware of the latest changes to Google's search results, especially business listings in Google Places.
Paul Tselekidis, Director of innovative marketing at Strategic Visual Communications, warns that Adelaide business owners are missing out on phone calls, walk-ins and local customers because they don’t know how the sophisticated search engine works.
Google Places now favours local businesses and promotes them at the top of the search engine results. “So far, so good,” says Mr Tselekidis.
“But if your business was previously at position one in Google on a local search term, for example ‘Electrician Adelaide’ and you were not properly optimised in Google Places, you may find your No.1 spot has dropped to No.8 or worse. This is just another sign that Google is focusing more and more on local search results and wants to show local Adelaide businesses instead of just websites.”
Google Places results often take the premium first page spots in Google search results, and for those Adelaide businesses that haven’t optimised their Google Places listing, they likely won’t be showing up on the first page.
These days when people search with a geographical indicator, such as, “Accountant Adelaide”, “Lawyer Adelaide”, “Dog Groomers Adelaide”, “Catering Adelaide”, “Plumber Adelaide” etc, Google will now show the most relevant local business that provides what the searcher is looking for.
For example: Current as per 30.06.11
Many other business listing websites, such as Yellow Pages, Hotfrog, and Startlocal, may now have even been pushed off the first page of search results.
“Adelaide businesses need to realise that a high number of searches are carried out for local businesses each month in Google, and that relying on the Yellow Pages, and other traditional forms of advertising, is no longer as effective as it once was. People are looking online for their wants and needs and your business must be properly optimised to capitalise on those local searches.
“Businesses need to make sure they are listed in Google Places and to then optimise their website for the best locally targeted keywords to attract local customers to their website, get the phone ringing, have more walk-ins and ultimately attract more customers.”
Strategic Visual Communications
Strategic Visual Communications are specialists in Google Places Optimisation, Mobile Optimised Websites, SMS Text Message Marketing, Social Media and Web Video.
We understand that running a business is painful enough, without having to learn all you need to know in order to successfully and effectively market your business, products and services.
As a leading Marketing, Consultancy and Research Firm, our objective is to efficiently find, target and connect you with your high value clients and customers. Our innovative, modern and professional marketing solutions eliminate ineffective and wasteful advertising and increase productivity, leads and sales.
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