Wednesday, May 6th, 2009

Today, the newly appointed 65 Roses Day Ambassador, Virginia Gay launched a national appeal inviting ALL Australians to support the 65 Roses Day Appeal and help give children and young adults living with cystic fibrosis, a chance at life.

Friday May 29 is 65 Roses Day. Throughout the month of May Cystic Fibrosis in Australia is conducting its primary national, annual campaign to generate awareness of the illness, raise vital funds to help people living with cystic fibrosis and to fund critical research projects in the quest to find a cure.

Every four days a child is born with cystic fibrosis, a serious illness that mainly affects the lungs and digestive system. From diagnosis (often at birth) patients need constant medical care and daily medications to survive. For cystic fibrosis sufferers, a small cold can develop into a life threatening lung infection. If the infection is severe, they can undergo weeks of care in hospital.

Repeated chest infections also damage the lungs meaning that the older these kids become, the harder it is to breathe. Without a cure, often the only chance they have of surviving is to eventually have a lung transplant. Sadly, this is not always an option or a solution with many sufferers of cystic fibrosis not living into their teens and many not surviving past their 30th birthday.

Cystic Fibrosis Australia’s CEO Terry Stewart said, “there are children and young adults in every state and territory of Australia who suffer this debilitating illness. There is no cure. Only with the help of the community, can we ensure every Australian living with cystic fibrosis can have the very best care until we can find the cure.”

Ambassador Virginia Gay, best known for her role as Nurse Gabrielle Jaeger on Channel Seven’s drama All Saints, teamed up with five-year-old, Kate Daly (born with cystic fibrosis) to voice the radio community service announcement that will air nationally throughout May.

“I can’t think of a more valuable contribution than raising money to fund important research that will help give kids like Kate a chance at life,” Gay said. “Even in the wake of the Global Financial Crisis, we can all still do something to help. We can all give a little or purchase merchandise. We have the power to raise vital funds that will help to improve critical health outcomes for children and young adults and importantly, help scientists to continue their search for a cure,” she said.

Ms Gay urged all Australians to support the 65 Roses Day Appeal by purchasing wristbands, pins, pens and other merchandise from participating LJ Hooker offices, Big W, Cheap as Chips and Ted’s Camera Stores or by donating online at www.65rosesday.org.au or calling 1800 635 008.


Interview and photo opportunities include:
• Ms Virginia Gay – 65 Roses Day Ambassador 2009
• Mr Terry Stewart – CEO – Cystic Fibrosis Australia
• Mr Scott Draper – Cystic Fibrosis Australia Ambassador
• Ms Emmah Money – Cystic Fibrosis Australia Ambassador
• Cystic fibrosis families from every region in all States and Territories across Australia
• CF State Organisation CEO’s


For more information and to arrange an interview please contact:

Clare Collins - Insight Communications

P: 02 9319 3844
M: 0414 821 957
E: [email protected]

Alice Collins – Insight Communications

P: 02 9319 3844
M: 0414 686 091
E: [email protected]

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Today, Ambassador Virginia Gay launched the 65 Roses Day Appeal, a national appeal inviting ALL Australians to help give children and young adults living with cystic fibrosis, a chance at life. Friday May 29 is 65 Roses Day.

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