Monday, June 27th, 2011 - GreenWave Reality
Technology Showcase Focused on Promoting International Collaboration to Drive Energy Efficiency

SINGAPORE and MELBOURNE, AUSTRALIA and IRVINE, CA--(Marketwire) - GreenWave Reality, an innovator in home energy management and automation systems, today announced that it has partnered with Australia's Swinburne University of Technology to open an Energy Management Research Centre (EMRC) in Melbourne, Australia. The centre will serve as an international centre of thought leadership, and technical excellence, showcasing intelligent home energy conservation solutions, the heart of which is the GreenWave Reality Home Energy Management solution.

The GreenWave Reality technology enables consumers to monitor, control and reduce their energy consumption, making a positive impact on the environment while enhancing their lifestyle. The solution is secure, easy-to-use and based on industry standards and also allows utilities to strengthen their relationships with customers and better balance energy on the grid using advanced demand response tools. Based on an open IP-based platform, the GreenWave Reality solution allows for partners to easily integrate hardware solutions and advanced services leading to the creation of the energy-efficient, smart home.

The GreenWave Reality solution consists of PowerNodes™ (intelligent power strips) that make connected devices smart and controllable, an in-home energy display, and a pulse reader that transmits the total energy consumption from the smart meter, all connected to the advanced Gateway. The solution is also capable of managing electric vehicle (EV) charging, heat pumps, water and gas meters. To manage their energy usage, consumers have access to an intuitive, easy-to-use application from their computers and smart phones which allows them to control their devices with advanced Smart Controls.

The showpiece of the centre will be the 3D, tele-immersive energy efficiency Demo Room that will feature a 50" 3D immersive virtual reality display system to be used to demonstrate the real-time impact of energy conservation measures and technologies. The centre will also have a Training Room which will include the Smart Green Home Virtual Learning platform, consisting of the GreenWave Reality Home Energy Management solution running on a full range of Internet-enabled devices such as smart phones, tablets and PCs. The Training Room will also feature educational software to foster energy conservation behavior through teaching visitors of all ages.

"This visionary facility will be pioneering in intelligent management of home energy use, and will be an international showpiece of technology, education, and collaboration," said Professor Leon Sterling, Dean of the Faculty of Information and Communication Technologies at Swinburne University of Technology.

"GreenWave Reality has proven to be the ideal partner in this leading-edge initiative by way of their technology and innovation which is an ideal match for our research and teaching expertise in energy management."

The Energy Management Research Centre, the first and only one of its kind in Australia, will be located on Swinburne's main campus in Melbourne, Victoria. It will serve multiple purposes including a research and development centre, a demonstration and training facility, and seminar and conference hall. The EMRC will feature energy conservation demonstrations showcasing industry-leading technologies that can reduce energy consumption, benefitting the Australian environment as well as the rest of the world.

The centre will also serve as an international collaboration centre allowing leading scientists and technologists from around the world to convene to explore additional energy saving measures that can be developed to benefit the planet and its people. Both GreenWave Reality and Swinburne personnel will be attached to the EMRC for long term assignments.

"GreenWave Reality is honored to have been selected as Swinburne University's partner in this state-of-the-art, international, energy management centre," said Greg Memo, CEO of GreenWave Reality. "We envision the centre as becoming a global icon for collaboration and innovation on energy conservation, enabling a new class of advanced applications for the next wave of energy-efficient, smart homes."

Contact Profile

GreenWave Reality

GreenWave Reality is a global innovator in the emerging Home Energy Management market. The company provides an affordable, easy-to-use, standards-based platform that allows utilities to strengthen their relationship with customers and better balance energy on the grid while consumers can conserve energy and enhance their lifestyle by easily monitoring and controlling their appliances, lighting, and high-load devices. GreenWave Reality is also a member of the IPSO, ZigBee and Z-Wave alliances. The company was awarded the Danish Green IT Innovation Award by the IT Industry and Science Ministry of Denmark in 2010. GreenWave Reality's funding is led by Craton Equity Partners with additional support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Irvine, Copenhagen, and Singapore.

For more information about GreenWave Reality contact us at [email protected] or visit
For more information about Swinburne contact Louise D'Amico at [email protected] or visit
GreenWave Reality - Make a difference now!
Lance Hoffman
P: 949.463.4455


Technology Showcase Focused on Promoting International Collaboration to Drive Energy Efficienc



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