Saturday, June 11th, 2011
Sydney, Australia - June 10, 2011 - Pitney Bowes Business Insight, a global leader in customer data, analytics and communication software and services, has announced the 2011 Meridian Award winners from the company’s Insights 2011 User Conference. Each year, Pitney Bowes Business Insight recognizes organizations that enable lifetime customer relationships with excellence in customer communications management.

“Congratulations to the 2011 Meridian Award winners,” said John O’Hara, president, Pitney Bowes Business Insight. “Our clients are using technology to creatively build better customer relationships, improve customer loyalty and grow revenues.”

Recognized during a formal ceremony at the Insights 2011 User Conference at the M Resort in Las Vegas on June 9, 2011, the winners are:

Bank J. Van Breda & Co, Belgium for Organizational Impact

Bank J. Van Breda & Co is a Belgian business bank with a specific focus on small- and medium-sized enterprises and liberal professionals. They used Pitney Bowes Business Insight’s DOC1® Designer, Generator+PCE, e-messaging technology and DCS solutions to improve the efficiency of the business processes that were previously paper driven, error-prone and time consuming. To go completely paperless, Bank J. Van Breda & Co used Pitney Bowes Business Insight products to manage a new, Web-based application to directly handle all front office transactions and the remote signing of documents. With Pitney Bowes Business Insight, Bank J. Van Breda & Co’s experienced a radical change in the way employees worked and improved efficiency across the bank. Today, 70% of the documents generated by the new application are electronically signed and by the end of the summer, 90% of all commercial transactions will be supported by the new application. As a result, bank customers are able to access and complete transactions faster and more

Runner up – American Automobile Association South, US

US Bank, US for Technical Achievement

US Bank, the fifth largest commercial bank in the U.S., has over 3,000 banking offices, over 5,300 ATMs in 25 states and provides several banking and payment services products to consumers, businesses and institutions. The company utilizes MapInfo Professional® and Portrait Uplift solutions in order to create list generation, model development and campaign management services to achieve their goal of producing organic household growth through campaigning their core products. By utilizing solutions from Pitney Bowes Business Insight, US Bank has greatly enhanced efficiencies for prospecting efforts and experienced a reduction in the number of vendors needed for data appends, freed up the internal modeling analysts and increased campaign profitability. Customers are receiving relevant communications for services that they are likely to purchase, which as increased their trust and loyalty to the bank.

Runner up – CB Richard Ellis, Canada

Axiom Business Systems, Australia for Unique and Unusual Implementation

Melbourne-based information technology company, Axiom Business Systems, has been in operation since 1983 and provides fully-integrated cemetery management solutions to clients across Australia and North America. In order to convert Ferncliff Cemetery’s nearly 400,000 records to an integrated, digital solution, Axiom performed an audit of the cemetery using Pitney Bowes Business Insight MapInfo Professional product to build a GIS map encompassing all aspects of the cemetery, right down to the individual grave level. After performing a data cleansing and migration project, which included converting all of Ferncliff’s manual records into digitized format, Axiom was able to integrate the information with MapInfo Professional data for a complete view of the business in real time. As a result of the audit, Ferncliff Cemetery has seen a significant return on investment, and approximately $200,000 of unsold inventory has been returned to the cemetery. These sites, previously believed sold and in prime cemetery locations, were quickly converted into cash revenue from new sales. Equally important, the project enabled Ferncliff to provide exceptional service to customers that will set the benchmark in cemetery best practices in the United

Runner up – Bromley PCT, UK

People’s Choice – Toronto Police Service, Canada is the People’s Choice

The Toronto Police Service (TPS) is the largest municipal police agency in Canada with over 5,700 officers and 2,500 civilian personnel. To help with investigations, the TPS wanted to compile a list of privately-operated video surveillance cameras from local businesses and residential complexes so that investigators could be provided with a reference list of cameras within the division. Officers could then canvas the owners of the cameras in order to determine if images of the offender(s) or even the crime itself may have been captured. Having already experienced success using Pitney Bowes Business Insight’s MapInfo Professional and MapXtreme, TPS extended their previous mapping work to add the camera data layer, including contact information, location address, and the description of areas visible from the camera's vantage point. By using Pitney Bowes Business Insight products, TPS was able to go from idea to implementation in a matter of days, further protecting citizens from crime, and extend existing technology investments.

Runner up – Town of Cary, US

Judges for the awards in customer innovation were made up of a cross-section of Pitney Bowes Business Insight executives and industry experts.



Axiom, cemetery management, GIS, location intelligence, Pitney Bowe, software, award, Ferncliff



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