Friday, June 10th, 2011 - The Association of Financial Advisers: AFA

Findings from Risking Everything - the Association of Financial Advisers (AFA)'s third tranche of research released yesterday - reveal that Australians who receive financial advice relating to their life insurance needs highly value that advice, understand the benefits of life insurance and have realistic levels of cover - however they prefer to have choices around how they pay for advice.

"What we discovered," said AFA CEO, Richard Klipin, "Is that people who receive risk-related financial advice are happy for their adviser to be remunerated via commissions and prefer to have choices."  

The research was commissioned by the AFA, conducted by CoreData and sponsored by AIA Australia and surveyed corporate super and life insurance clients. Mr Klipin said the research findings  confirm that some of the Government's proposed Future of Financial Advice (FOFA) reforms run counter to FOFA's primary objective - that is: to create better outcomes for consumers.

"The fires, floods, earthquakes, tsunamis and nuclear leaks of the past 12 months are bringing into stark focus the issues of risk for the Australian community," he said. "Risk management must be part of the national agenda for families, businesses, companies, governments and regions and yet, our research indicates that if bans on commissions go ahead, fewer people may get financial advice and therefore fewer may have appropriate levels of life insurance."

Mr Klipin said this was very disturbing given the already dangerously low number of Australians currently receiving advice.

"Only two in 10 Australians currently receive advice relating to their life insurance needs," he said. "This level will almost certainly drop even further if aspects of the FOFA reforms are passed through legislation. What that could ultimately mean is more people queuing up for Centrelink benefits - and that's something Australia simply cannot afford."

Key findings from the Risking Everything research revealed that:

  • Consumers with an adviser are more confident, have more appropriate levels of insurance and greater control over their financial future.
  • With two in 10 consumers in an advice relationship, Australians are under-advised and under-insured. The concern is that a number of the proposed FOFA reforms will ultimately exacerbate these issues.
  • There is a clear need to educate consumers on risk - identifying, managing and mitigating risk so as to better protect themselves, their families and their assets.

Mr Klipin said another disturbing fact uncovered by the research was that Australians value their home and car more than their own lives.

"Australians believe insuring their homes, their cars and their health is more important than insuring their lives," he said. "Less than a third (29.3%) of those with life insurance and only 5% of those without life insurance rate it extremely important."

Mr Klipin said the financial advice profession needs to better communicate what those consumers who currently receive advice already know: that professional advice leads to better consumer outcomes and is worth paying for.

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The Association of Financial Advisers: AFA

The Association of Financial Advisers (AFA) is the longest running professional financial adviser organisation in Australia and its members have been providing trusted advice to consumers for 65 years. The AFA celebrates its diamond anniversary this year. Through individual memberships and relationships with licensees, the AFA represents over 7,000 members. These members offer a broad range of financial advice services to ordinary Australians with many having specific expertise in risk protection. The AFA aims to provide a robust united voice for all financial advisers and their clients, continually improve practices and to focus firmly on the exciting, dynamic future of the financial advice profession. With six and a half decades’ success, the Association's ongoing relevance is due to its philosophy of providing leadership and direction to advisers and their clients. It is an association run by advisers for advisers - this means advisers set the agenda, decide which issues to tackle and shape the organisation's strategic plan.
Richard Klipin
P: 0412127834


life insurance; FOFA; FoFA; financial advice; financial advisers; financial planners



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