Wednesday, June 8th, 2011 - Dupon Australia
Backed by leading Eastern European Deals Company

A new player in the hugely popular daily deals sector launches today in Sydney, in partnership with leading Eastern European company Zapakatel.

Sydney deal-hunters will be the first to find deals on new local site Dupon - www.dupon.com.au – which builds on Zapakatel’s rapid success and experience in 2010/11 with its market-leader deal sites in the Czech Republic (www.zapakatel.cz) and Slovakia (www.zabagatel.sk).

Dupon Australia Managing Director Zsolt Nagy said the company believes Australia’s new and expanding daily deals sector has ample room for new entrants. “We are starting out offering Sydney-siders great deals then steadily expanding across the country to offer Australian consumers deals and special benefits in their region.

“We have new ideas for Australian online shoppers that will differentiate us from other local competitors, starting by giving away $60 start-up credit to every new member who joins by 28 June, as a launch special.

Australian new subscribers can also take advantage of a free deal with an additional launch offer package valued at $270 – find out details at www.dupon.com.au .

Dupon also offers a ‘bonus discount’ to the first people jumping onto a deal - rewarding fast-movers with an extra discount (the total number of discount winners varies for each merchant’s deal).

The new site will also run regular competitions, with its launch competition on the home page offering new subscribers the chance to win one of 20 holiday vouchers valued at $2,500 each, for a total of $50,000 worth of holidays. The competition will be decided at a Sydney city event, attended by finalists.

Dupon is committed to supporting charity under the new site model. “We have listed charities we are supporting and as shoppers purchase a daily deal, they can select the charity that they would like to vote for. We display the voting results in real time onsite and assign a percentage of site revenue to those charities chosen by our online community.

The site has a live Facebook discussion which is accessible under every daily deal, so people can ask questions and receive answers that are visible to everyone interested in that deal.

“Behind the scenes, we have the benefit of Zapakatel’s successful European experience and a licencing agreement which allows us to use their sophisticated technology,” said Zsolt.

Dupon provides merchants with a cost effective and risk-free way to reach and attract new customers to their business, with daily feature deals emailed overnight to thousands of consumers in its first city market of Sydney; and featured on partner websites in NSW and throughout Australia.

The site’s proprietary referral program is another incentive for business partners to participate. Dupon goes beyond simply driving traffic to its merchants, giving them tips and coaching in preparation for an inflow of new customers and visitors; helping them maximise their involvement and retain deal customers.

“Australian businesses are getting on board with these ‘group deal’ offerings as they recognise the potential to drive their business in slow or seasonal periods, establish a loyal following, boost brand exposure and attract new customers. Which makes for good value for both businesses and online shoppers,” said Zsolt.

Contact Profile

Dupon Australia


Dupon is a Sydney-based company operating in Australia to provide online consumers with special deals, daily offers, incentives and competitions from our range of merchant partners
Mr. Zsolt Nagy
P: 0292644662
W: www.dupon.com.au

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New Daily Deal Site Launches in Sydney

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