Thursday, June 2nd, 2011
Program providing new experience to partners to keep pace with evolving technology

Acronis, a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments, today launched a new global channel partner program aimed at enhancing the capabilities and skills of its broad spectrum of partners to keep up with the business changes which the advent of virtualisation and cloud are bringing to the small-to-medium size (SMB) IT landscape.

The new Acronis Partner Program is a four-tier program which offers an enriched experience for partners selling Acronis’ disaster recovery and data protection solutions across physical, virtual and cloud environments. All levels of partners will have easy access to unlimited technical support and demand generation assets from Acronis. The program will also build on the existing foundations such as Acronis’ comprehensive training for the partner community, allowing them to improve their knowledge and skills.

The program is segmented to enable and address all types of Acronis’ partners, from VARs to resellers, system integrators and service providers. To reach each tier of the partnership, partners are required to achieve a certain level of revenue and certification accreditations, in return for discounts and more opportunities.

“Channel partners are the key assets to Acronis. We have taken the partner type and size into consideration in creating this program, hoping to provide a new experience to partners that can help them grow and keep up with the evolving market,” said Karl Sice, General Manager – Pacific at Acronis. “With the IT and partner landscapes developing in tandem, as a vendor, we are responsible for providing our partners with the right tools and full support they need to implement end-to-end solutions and services for their customers in a hybrid world.”

Mark Buckingham, Director at Chill IT said, “The development opportunities and healthy profit margins that Acronis has presented to us within this program are going to be fundamental to growing our business. Acronis also provides a solid technology solution which is easy to use across physical, virtual and cloud environments, allowing us to perfectly target SMBs and branches of enterprise companies.”

The partner program is designed to boost margins in various ways so partners at all levels can take the approach that best suits their business model. Some of the components of the partner program include:

• Global Support Program
Partners benefit from dedicated channel support from a global network of Acronis support professionals

• Acronis License Program
Allows resellers to boost customer retention by offering attractive discounts for large-volume orders

• Opportunity-Registration Incentives
When a partner introduces a new customer to Acronis, as long as the deal is registered on the Acronis Partner Portal, Acronis will protect this reseller in the sales process with access to our enterprise sales team and pre-sales engineers.

• Training and Certification
Acronis Academy training to arm partners with the right knowledge to sell and implement solutions
“Acronis is a company that puts its channel partners first. By offering affordable, easy-to-use disaster recovery and data protection solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it,” said Carla Arend, Program Manager, European Infrastructure Software, IDC.

To watch the video introducing the new Acronis Partner Program by Laurent Dedenis, President of Sales and Marketing, please click

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