Monday, May 30th, 2011 - Ford Australia
To celebrate the launch of the all-new Focus, Ford in conjunction with, is giving 12 lucky Australians the opportunity to drive, film and compete to win a Focus in the Focus Ultimate Test Drive Experience.

The 12 participants will be selected to engage in six driver tests over a six-week period, while filming and blogging about their experiences with the car. The content will be showcased on the website and the individual’s Facebook pages.

During the competition the Australian community can follow their favourite driver on Facebook and, and vote to select who should win their own Ford Focus and become an official Focus ambassador.

"The all-new Ford Focus raises the bar for Australian consumers by putting a world of intuitive technology, dynamic design and advanced car performance at your fingertips," said David Katic, Ford Australia General Manager Marketing.

"Finding a new car that suits your needs can be a difficult process. By partnering with Australia’s number-one automotive sales website for the Focus Ultimate Test Drive Experience, we're giving Australians the chance to get behind the wheel and test the difference in a car that ticks all the boxes so they can share their findings with the rest of the country.”

To register your interest in taking part in the Focus Ultimate Test Drive Experience for the opportunity to win the all-new Ford Focus, simply visit and submit a 30-second video or a photo and text review of something you are passionate about.

The Ford Focus Ultimate Test Drive Experience campaign runs from May 20 to August 17 2011 across the carsales' network of automotive websites.

The 12 lucky participants will be notified between Saturday, June 18 and Friday, June 24 2011 before getting behind the wheel of the Focus from July 2. The overall winner will be announced on August 17, 2011.

For further information, please contact Pulse Communications:

Craig Jost

[email protected]

02 8281 3857

Alice Coulthard

[email protected]

03 9684 6332

Contact Profile

Ford Australia

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes affordable cars across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products including the all new ford focus, please visit
Public Affairs Director: Sinead McAlary
P: (03) 9359 8498
M: 0412 254 388


ford focus, all new, car competition, bloggers, carsales, car performance, dynamic design, car technology, car review, ford, australia



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