The idea of a "brand" has changed in line with the technology shifts that affect our lives. At UBERCLOUD international top creatives, leaders, talents & digital rock stars of the advertising and agency scene will explore the role of digital by sharing what a brand means both outwardly from a company's point of view and inwardly from the target group's stance. In stimulating keynote speeches, inspiring open space sessions, exciting workshops and top-manned discussion panels, top speakers of the global digital creative business will bring to light the new dimensions of brand building in the digital world. Participants of the "must attend" UBERCLOUD event will experience leaders of the digital advertising and marketing sector such as Ije Nwokorie, Managing Director at Wolff Olins London, who has created game-changing brands like Skype, PWC and London 2012, as well as Faris Yakob, Chief Innovation Officer at MDC Partners, and Benjamin Palmer, co-founder of the Barbarian Group. The viewpoint of start-ups will be presented by Vivian Rosenthal, founder of the augmented reality game Goldrun. The storytelling role will be assumed by speakers such as Jakob Daschek, founder and Creative Director at Syrup, whose content creation work for GE ecomagination, Puma Football, Calvin Klein and USA Networks has won numerous awards. In addition Quentin George, Chief Digital Officer at Mediabrands, will provide further insights together with additional members of the IAB Agency Advisory Board regarding the work they have done to drive forward the importance of premium online experiences, with audience as the first priority. Special individualized interactive programs and activities will be waiting for the visitors of UBERCLOUD to show how digital involvement and advertising really works.
Christian Muche, Director Business Development, Strategy & International dmexco: "Today people have access to brands in ways never previously imagined. As advertisers reach out to consumers through social media, by building relationships and through the growing connection resulting from a combination of campaigns and platforms, brands must be flexible enough to remain honest and ownable at each point they connect. UBERCLOUD will examine these challenges and will provide an ultimate inspiration and experience in digital creative business."
The exclusive partners the Art Directors Clubs New York & Germany, The One Club and the Miami Ad School as the biggest and most relevant institutions of the global creative industry are making an active contribution towards planning the UBERCLOUD program. The complete program of the UBERCLOUD event will be published this summer; however, updates and initial speaker names will be posted on the website and on the social platforms at regular intervals. Whilst entrance is free to the trade visitors attending the two-day main dmexco event, an early bird rate of EUR 399 plus VAT is being offered for the special UBERCLOUD format up until June 7th. All further information is available at www.ubercloud.de.
The dmexco is the international leading expo & conference for digital business. Comprising of a combination between an exposition and a conference, a concept that is unique worldwide, it stands for innovative and future-oriented marketing, advertising and media in the midst of a global growth market. Placing a clear focus on advertising, creativity, branding, relevance and efficiency, the dmexco is in its capacity as the customer and brand-oriented no. 1 branch meeting place, the central, international platform for all players of the marketing, advertising and media scene. The dmexco -- which is free of charge for trade visitors -- is thus the cross-media and transnational central hub for the digital industry: dmexco - leading the global digital business.
All further information on the dmexco 2011 (September 21 & 22, in Cologne) as well as photos, videos and statements on the dmexco 2010 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo
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