Australian clothing manufacturer Solarsuit is offering hope to Australian fashion retailers who are worried about committing to large orders being demanded by Chinese factories for next summer’s stock.
Solarsuit managing director Sue Craig says local retailers have been sourcing clothing from China for years but are worried that Australian demand next summer won’t be strong enough to absorb the large volume that Chinese manufacturers require, which would leave money tied up in unsellable stock.
“I know there are many retailers who would like to support our local clothing and textile industry, and this could be the season that makes it possible,” says Ms Craig.
“Historically, many buyers have had to turn to off-shore production to keep their outlets commercially viable.
“But tighter credit and softer demand this coming summer means the ability of Solarsuit’s South Australian plant to offer production runs as small as 50 units per style will become a very attractive option.
“In fact, prudent retailers could really exploit the benefits of ordering our swimwear and sun protective clothing in smaller batches with fast delivery times by using money which is not tied up in stockpiles of clothing to fund more promotion and generate more sales,” she says.
Solarsuit is Australia’s leading sun protective clothing and swimwear company with both overseas production and local production in South Australia. The South Australian plant is geared to create small production runs of 50 units per style right through larger production runs.
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