Thursday, May 19th, 2011 - Danone launches Activia in Australia

Every month two out of three (66 per cent) Australian women feel fat, lethargic and lack confidence as a result of stomach bloating, according to a survey commissioned by Activia .

The survey carried out by Galaxy Research on behalf of Activia has shown that 87 per cent of Australian women feel unattractive when they are experiencing digestive discomfort, and nearly all women (99 per cent) experience some kind of negative side effect or symptom.

Sufferers have reported feeling fat (67 per cent), uncomfortable (85 per cent), less confident (82 per cent) and irritable (40 per cent), yet close to half of all women (44 per cent) do nothing to relieve their symptoms.

Activia Ambassador and nutritionist, Zoe Bingley-Pullin, says research has also found that Australia has one of the highest incidences of digestive disorders in the world, with more than 90 per cent of women and 80 per cent of men suffering from some kind of digestive disorder.

“With an overwhelming number of Australian men and women suffering from some kind of digestive disorder such as feeling bloated, Danone is excited to launch Activia yoghurt in Australia.

“Activia is backed by 17 published scientific studies and contains an exclusive probiotic, Bifidus Actiregularis, which is proven to assist with digestive discomfort such as feeling bloated,” said Zoe.

Poor diet is largely to blame, with the majority of Australian women believing their dietary behaviours are a source of their stomach bloating. The most commonly reported cause is eating too much food or eating it too quickly (41 per cent). Consuming unhealthy foods such as fast food (36 per cent) and bad eating habits in general (35 per cent) are other commonly reported causes.

Fast food and other unhealthy food consumption is the main cause among those aged 20-29 years (52%).

This is having a huge effect on the confidence of Australian women, with more than eight out of 10 (82 per cent) sufferers losing self-esteem in social situations.

Zoe said that digestive discomfort such as feeling bloated, is a widespread problem which is rarely spoken about.

“Improving digestive comfort can make a big difference to your quality of life. I encourage men and women to make some simple changes to their lifestyle as it can work wonders.

“In addition to a diverse diet that is full of colourful fruits and vegetables, grains, carbohydrates and lean protein, introducing Activia probiotic yoghurt as an essential part of a daily diet can also help improve digestive comfort and overall health,” said Zoe.

A leading global brand, Activia is sold in 68 countries, with more than 32 million 125g units of Activia consumed every day around the world.

Manufactured using Australian milk, Activia is available in five delicious flavours - vanilla, strawberry, berries, pear, apple and kiwi fruit. Activia comes in two convenient sizes, a pack of 4 x125g tubs at RRP$3.99 and an 800g tub at RRP$4.99.

Activia is available nationally at Coles, IGA and Aldi stores. For more information or to download a 14 day meal plan, visit http://www.activia.com.au/.

For more information, high resolution images or to arrange an interview with Zoe Bingley-Pullin please contact Professional Public Relations.

Contact Profile

Renee Makowiecki

P: +61 3 8643 1634
M: 0410 543 809
W: www.activia.com.au

Keywords

Activia, Danone, bloating, survey, Zoe Bingley-Pullin, digestive disorders, digestive discomfort, yoghurt, yogurt

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