Friday, May 6th, 2011 - Mihell & Lycos
In the face of stiff global competition, an Adelaide based B2B marketing specialist has secured the account for Sri Lanka, to be positioned as the smart island. Mihell & Lycos will be working with the Sri Lankan Government organistion ICTA, which represents the IT and ICT industry.

“It’s been a tough process. The funding for the project is coming from the World Bank, so there was a very rigorous set of criteria set up for selection,” says Kimon Lycos, Creative Director of Mihell & Lycos.

“We had to prove our ability to help technology and innovation companies with their marketability, seeming the first step of the project is to introduce 15 Sri Lankan IT and ICT companies into Australia. More than that, we had to cover off demonstrated connections to local investor markets and technology analysts.”

Mihell & Lycos was able to present an executive team, that covered investor relations (Roger Coats), trade delegation marketing (Christine Cromarty), and influencing professional decision makers (Kimon Lycos), along with the relevant support staff.

Key to the project is the use of the Rainmaker program, which utilises teleprospectors to follow-up on marketing communication campaigns to connect companies directly with opportunities and qualified leads.

“We have managed to isolate key positioning propositions, which will be released to the market while the campaigns develop,” say Kimon Lycos.

Contact Profile

Mihell & Lycos


Mihell & Lycos helps companies sell innovation and technology to other companies. Our focus is ensure that our clients optimise their MarketAbility. With extensive global expertise, we deliver B2B marketing services with unbridled enthusiasm to create commercial outcomes.
Kimon Lycos
P: 0400263740
W: mihellandlycos.com.au/

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IT, ICT marketing, industrial marketing, B2B marketing, Mihell & Lycos

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