Wednesday, April 20th, 2011 - Sound Alliance

Sound Alliance, Australia’s leading independent online publisher targeting 18 to 29 year-olds announces the expansion of its network of websites. The addition of more than 50 curated sites takes its monthly audience to over 1.5 million unique browsers and triples the network’s monthly page impressions to 32 million.

Adding the 50 sites to its existing network means that Sound Alliance now represents many of the leading youth lifestyle sites across the world, including Cheezeburger, Texts From Last Night, Pitchfork, Blip.fm, Future Entertainment, Damn You Autocorrect, Failblog, Regretsy, Geekologie, Prefix Mag, Cool Material, Lamebook, fmylife, Lookbook, Playlist, Trailer Addict, and many more.

These new additions join existing established Sound Alliance web properties inthemix, FasterLouder, MessandNoise, SameSame and Hype Machine, further cementing Sound Alliance’s dominant youth market position.

“Trying to reach a large number of 18 to 29 year-olds across multiple publishers can be complex and resource intensive for advertisers,” said Neil Ackland, Sound Alliance Managing Director. “Adding the new sites to our network allows us to reach over 1.5 million Australian unique browsers each month on a scale like never before, with the assurance you are working with one of Australia’s most established, trusted and credible publishers.”

The expanded Sound Alliance Network is a collection of hand-selected leading sites from around the world that 18 to 29 year-olds are passionate about. “We know from our proprietary research that 18-29 year olds have a broad range of interests like music, movies, fashion and design, so we searched the planet to find the best content in those areas,” said Neil.

“The sites we own and represent are the first source of that must-know line up, that hilarious meme you send to your mates, the must-see movie of the weekend, or the track that’s just about to break. Our sites continuously create the content that other publishers source from, and we place our advertisers at the centre of that ripple,” continued Neil.

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Sound Alliance


Australia’s leading independent marketing and publishing group targeting 18 to 29 year-olds, Sound Alliance has created some of the most well loved brands for this audience and has pioneered entertainment, media and marketing initiatives within this space. Sound Alliance has over ten years experience in delivering content, connections and meaning to the lives of over 1.5 million Australian unique browsers each month.
Katy Denis
P: 0414388879
W: www.thesoundalliance.net

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Sound Alliance,Sound,Alliance,network,youth,lifestyle,websites,sites,publishers,content

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