Thursday, April 7th, 2011 - Platform Rapidly Determines Best-Performing Creative and Targeting on Facebook

SAN FRANCISCO, CA--(Marketwireg) -, Inc., the leading provider of data-driven social advertising optimization, today announced that its ( multivariate ad platform is now an approved Facebook API Tools Vendor. is the first multivariate social advertising platform which allows users to efficiently test Facebook ad variations, find the right audience and leverage unique data via one interface.

"Unlike many tech companies whose systems only think in terms of 'keywords,''s roots in audience-based advertising differentiate them within the media space," said Robin Kent, Founder of The Fearless Group and former Chairman & CEO of Universal McCann. "As a new agency, we've found the XA team and technology to be very helpful to us in quickly scaling both our display and social spending globally."

A pioneer in display advertising since 2008, has built its own real-time bidding integrations with ad exchanges including the DoubleClick Ad Exchange, AdMeld, the Rubicon Project, AdBrite, CONTEXTWEB, PubMatic, OpenX and the Yahoo! Right Media Exchange.

"Companies are approaching us as a leader in Facebook advertising optimization and quickly realizing the additional benefits of combining social media, retargeting and audience targeting via real-time bidding," said Rob Leathern, Founder and CEO of "It all starts with social though, with"'s multivariate ad and targeting testing is the most effective way to determine winning combinations of image, copy and targeting elements on Facebook versus running every possible combination.

" has been the ideal platform for us to execute conversion-oriented multivariate tests within Facebook," said Keith Moore, CMO of AcademixDirect. "The coordinated learnings we are accumulating and time we are saving on a daily basis is driving real ROI for us."

For a limited time, is offering a special advertising package for advertisers that sign-up for both its real-time bidding and social media tools at

Contact Profile's audience-based ad technologies have optimized over 65 billion impressions for advertisers and agencies since its founding in 2008. is based in San Francisco and has received funding from prominent advertising technology investors including Jonah Goodhart, Noah Goodhart, Jerry Neumann and Michael Walrath.
Gita Vaysburg
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Keywords Platform Rapidly Determines Best-Performing Creative and Targeting on Facebook



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