Friday, March 6th, 2009 - Bad Backs
Bad Backs (, Australia’s leading destination for back pain relief resources and products, has launched - a specialty, microsite dedicated to one of its most popular product categories.

So what’s all the fuss about Zero-Gravity® and why a whole website dedicated to it?

Zero-Gravity® has its origin with NASA, and simulates the weightlessness experienced by astronauts in space. The concept has been applied to a range of furniture (mainly recliners and beds), which offer a stress-free position on the spine, to alleviate spinal pressure, muscle tension and increase circulation.

According to Bad Backs founder, Felicity Wood, the Zero-Gravity® furniture collection have received rave reviews from customers.

“Zero-Gravity® is a registered trademark of Bad Backs and the product range is quickly becoming a cult classic. Zero-gravity® is the only position that does not exert compression on spinal discs, so for people who suffer from chronic back pain, reclining in this position offers instant relief, which ordinary recliners can’t provide. And when there is less pressure, there is normally less pain since the body will be in a better position to 'heal' itself,” explains Felicity.

“The Zero-Gravity® microsite is a way of giving focus to this popular product category; presenting the product range and of course delivering detailed information to help customers make an informed choice. Customers in Sydney, Melbourne and Perth also have the option of visiting a Bad Backs Store to try the product for themselves. Check the website ‘Contact Us’ page for locations,” explains Felicity

“We have also had enormous success with the informative aspect of the Bad Backs site, where people can access the latest medical research and findings on back pain. People really are seeking information and answers on back pain, and likewise we have tried to emulate that with our Zero-Gravity® site. It’s much more than just an online catalogue, “says Felicity.

Zero-Gravity® benefits
•Better or increased blood circulation
•Lowering of your blood pressure
•Lowering of your heart rate
•Deeper, more relaxed breathing
•Virtually no pressure on the lower back
•Reduced pain and / or discomfort in the lower back
•A more relaxed and less stressful feeling

Contact Profile

Bad Backs

Bad Backs ( is Australia’s number one destination for back pain relief resources and products.

With more than 80% of Australians suffering chronic back pain, Bad Backs is committed to providing information and resources to help ensure sufferers receive high-quality, information (traditional and holistic) enabling them to make informed decisions.

Since its inception in 2001, Bad Backs has gone from strength to strength, with growth around 40% per annum. Following years of business growth and success, in an online environment, the decision to open a ‘bricks and mortar’ outlet was driven largely by customers seeking opportunities to ‘try before they buy’. Bad Backs currently has retail stores in Melbourne, Sydney and Perth, with further outlets planned for other states.

Bad Backs is a source of high-quality, value-for-money products (500+), spanning ergonomic chairs, to lumbar support and massagers, with the selection largely driven by customer demand and feedback. Our products have also been selected in consultation by a team of health professionals (traditional and holistic), who also provide a comprehensive range of content related to chronic back pain management.

Online visitors return to the site to access the latest innovations and developments in spinal care research, which is sourced from leading international research institutes, hospitals, Government health resources and increasingly from Government-approved alternative therapy sources.

In addition to the latest research and information, Bad Backs has built a community of chronic back pain sufferers with a popular discussion forum related to pain management, providing users with the opportunity to share their personal experiences.

Following its resounding Australian success, the business extended its operations abroad, with the December 2006 launch of in the USA.
Rebecca Camilleri
P: 0407832093
M: 0407832093


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