Tuesday, March 29th, 2011 - GHA
Responding to the majority of its members’ stated preferences, Gift & Homewares Australia (GHA) today announced that its future trade show calendar will consist of one major Sydney fair and one major Melbourne fair annually.

The Sydney Home & Giving Fair will take place at Sydney Showground in February; and the Melbourne fair will be located at Melbourne Exhibition Centre and Melbourne Showgrounds in August.

“After examining the performance history of the current industry trade fair calendar, and taking into account the feedback we have received from our members, it becomes abundantly clear that the Australian market is signaling to us that it now only wants two fairs a year,” said David Leek, Chief Executive Officer, GHA.

“As the peak association for the gift and homewares industry it is our responsibility to ensure we protect our members interests at all times, particularly where this may impact their operating results.

“Both in terms of the cost of exhibiting and the time required to attend, any additional spend over and above these two major fairs has become onerous and unnecessary for most businesses.”

In 2008, research by GHA revealed that the timing of its Sydney September fair was too late for most of the industry to purchase stock in the run up to Christmas. As a result, this fair moved to a July timeslot in 2009 and 2010.

“Despite our best efforts, the industry has continued to be lukewarm about a second Sydney fair, which for many has become an additional financial burden,” said Leek.

“In an environment where the retail landscape is constantly shifting and web-based purchasing enables fast turnaround and response to changing market conditions, we believe that the future lies in servicing our members through a mix of face-to-face and digital buying options.

“We will therefore focus our efforts on continuing to provide two world-class trade fairs and developing our web-based purchasing platform, Supplier Haven.”

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GHA


Gift & Homewares Australia (GHA) is the leading industry body representing the gift and homewares industry in Australia with origins dating back to 1977. Based in Homebush, Sydney, the ‘not-for-profit’ organisation is dedicated to serving its membership base through the provision of discounted industry services, commercial and political lobbying and two annual Home & Giving exhibitions held in Sydney and Melbourne.
Paul Fahy
P: 02 9368 7277
W: www.agha.com.au

Keywords

Gift, Homewares, Association, GHA, Events, Trade Shows, Fairs

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