Thursday, March 10th, 2011 - Ben & Jerry's
Ben & Jerry's are proud as peanuts (in a chocolate swirl) to introduce the 2011 Flavour Election. The time has come to decide which flavour is Australia’s most legen-dairy by asking ice cream lovers to vote for their favourite flavour. How sweet is that?

Here’s the scoop: Ben & Jerry’s have selected their eight most passionate and creative candidates to represent each of the eight euphoric pint tub flavours and now they want your votes to take their flavour to the top! Check out the Flavour Campaigner’s crazy crusades and cast your votes at Flavour Election. You could win a years’ supply of ice cream!

So hold on to your spoons and watch out for the Ben & Jerry’s ‘Rolling Cone’ Kombi vans, as the flavour campaigners will be hitting the streets to win your delicious vote! They’ll be handing out fun stuff such as badges, bumper stickers, picket signs, and of course ice cream, so make sure you follow them on the Flavour Election website for your chance to score these sweet treats.

But wait – you can try the flavours before casting your votes! Those signature chunks and swirls loved by people the world over will be scooped up for free when ‘Flavour Election Fridays’ begin! These sweet events will run every Friday for four weeks from Friday 11th March, featuring Ben & Jerry’s kombi vans visiting lucky offices in Sydney, Melbourne and Brisbane.

To get involved visit the ‘Flavour Election Fridays’ tab to answer why they want Ben & Jerry's to come to their office or follow Ben & Jerry’s on Twitter, answering “I want @benandjerryoz to come to my office because...” and adding #ElectionFridays . Each Friday the five most creative entries from each city will be declared the winners and delivered enough ice cream, cups and spoons to feed the entire office.


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The Ben & Jerry's story:
Back in 1966, in a school gym class, Ben Cohen and Jerry Greenfield found they hated running but loved food. Years later in 1978, armed with a $5 correspondence course in ice cream making, they opened their first scoop shop in a dilapidated gas station in Burlington, Vermont.

The duo soon became popular in the local community for the finest all natural ice cream. Ben had no sense of taste so he relied on what he called ‘mouth feel’, so big chunks of chocolate, fruit and nut became their signature. While they disagreed at times over the chunk size, they did agree that they wanted to enjoy themselves – as Jerry put it ‘If it’s not fun, why do it?

In the early days the boys were pretty bad at bookkeeping. After two months they closed the store and hung a sign that said ‘we’re closed to figure out whether we’re making any money’. And they weren’t. But they learned a lot and by 1979, began wholesaling pints of ice cream out of Ben’s VW campervan. The rest, as they say, is history.

Ben & Jerry’s values:
Ben & Jerry's aims to make the best possible ice cream, in the nicest possible way. Using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make ice cream. So wherever possible, Ben & Jerry's sources ingredients from producers and suppliers who share similar values, such as only using cage free eggs to produce all our delicious flavours in Australia.
Lucy Treble
P: 02 8020 1815


ben & jerrys, icecream, ice cream, food, retail



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