Tuesday, March 1st, 2011 - Proactiv®
According to a new survey released, when people look in the mirror the main thing they worry about is the condition of their skin.

The survey of 1,000 Australians commissioned by Australia's No.1 Acne brand Proactiv®, found that over a quarter (26% of respondents) identified skin as their biggest concern - above teeth (25%), and hair (24%). In fact, when asked how often they think about their concerns, over half admitted to worrying at least once a day, while two per cent said it even kept them awake at night!

The beauty concerns do not stop there. Of the 86 per cent of people who admit to having pimples, a further one in ten (10%) said that if they had a pimple on their face they would reschedule social engagements. Another 18 per cent would be embarrassed to speak in front of others.

Our fascination with having clear skin also applies in the digital world. Over a third of people questioned would rather forego Facebook for a week than see themselves on You Tube with acne. Surprisingly, men were more concerned about this than women with 44 per cent of men aged 18-40 years old agreeing with this statement.

For women, shopping was lower on the agenda than clear skin with 28 per cent preferring to miss the sales than go on a date with a spot on their nose.

From a regional perspective, people based in WA were most concerned about their skin, while people in SA were less concerned, claiming teeth was a bigger worry.

Proactiv's Brand Manager, Susan Leahy, believes our vanity fascination is no real surprise. "Our physical appearance is a major part of how we present ourselves to the world, so it is natural that people feel self-conscious about their skin and would be embarrassed by a breakout of pimples.

"At Proactiv, our goal is to educate people about taking a long-term approach to skincare to help maintain fresher, clearer looking skin and help prevent future breakouts from occurring."

A new cosmetic version of Proactiv, created by leading US dermatologists Drs. Katie Rodan M.D. and Kathy Fields M.D., is now available in Australia. NEW Proactiv is now faster and gentler*. The secret is the exclusive microcrystal Benzoyl Peroxide. Proactiv targets the causes of acne – oil production and dead skin cell build up – to fight blemishes and spot-prone skin.

Katy Perry, Justin Bieber and Avril Lavigne are all appearing in the new advertisements for NEW Proactiv and each one is a fan and real user of the brand, claiming it changed the way they approach skincare.

Australians can obtain the new-sized 30 day supply of the Proactiv 3 Step-System for an introductory price of $29.95 (+$9.95 p&h). All purchases of NEW Proactiv will also receive two free gifts: NEW Proactiv Cleansing Body Bar and The Doctors' Secrets book – with secrets to flawless skin. Shoppers will also be able to take advantage of the Proactiv Promise, a full 60 day money-back guarantee.

For more information, please visit newproactiv.com.au or call 1300 664 011.

*Based on US user group survey, January 2010.

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Proactiv®


Proactiv is used by over 15million people worldwide and has been in Australia for over 6 years. It is recognised as Australia's No.1 acne brand*.

Now, there is a new and improved cosmetic version of the product. NEW Proactiv is faster and gentler** and is now available in Australia. The secret to NEW Proactiv is the exclusive microcrystal Benzoyl Peroxide.

Proactiv was originally created by leading US dermatologists Drs. Katie Rodan and Kathy Fields for their patients. International celebrities like Katy Perry, Justin Bieber, Avril Lavigne and Jennifer Love-Hewitt are all fans and real users of Proactiv, claiming it changed the way they approached skincare.

For more information about NEW Proactiv, visit: newproactiv.com.au or call 1300 664 011.

*Customer calculation based in part on data reported by Nielsen through Scan Track Service for acne category for 52 week period ending 30/05/10.
**Based on US user group survey (January 2010).

About Guthy-Renker Australia
The inspiring success story began in the US when friends Bill Guthy and Greg Renker established a fledgling 'home shopping' company in 1988. Today, the Guthy-Renker Corporation is one of the world's most successful privately owned direct response companies.

Some of the world’s best known celebrities are now associated with the company; using Guthy-Renker's high quality products.

Guthy-Renker Australia launched in 1991 and markets a range of outstanding products throughout Australia and New Zealand. Six years ago, Guthy-Renker introduced Proactiv in Australasia, leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers.

The world-famous Guthy-Renker skincare brand Proactiv has been a huge success in Australia and New Zealand.

Based in Sydney- the company has designed and secured office and warehouse facilities to cater for future growth to service hundreds of thousands of customers in Australasia.

For more information: http://www.guthy-renker.com.au/
Fran Kaestner
P: T: 02 8235 7600
W: www.iconinternational.com.au

Clare Waller

P: T: 02 8235 7600

Keywords

NEW Proactiv, skin concern, lifestyle

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