Wednesday, February 23rd, 2011 - 2ergo
2ergo the international mobile business and marketing solutions company, has been selected as the exclusive mobile technology and platform development provider to Microsoft's Innovation Outreach Program (IOP) for 2011.

The IOP - a premier community of senior innovation executives from 30 top global companies, including 3M, P&G, and NCR - functions as a forum for open innovation dialogue. The mission of the IOP is to foster a vibrant, sustainable innovation network in which Microsoft and its fellow members explore breakthrough concepts for growth, shareholder-value creation, and the good of the global community.

Microsoft's technology expertise is complemented by the strengths of its academic partner, Imperial College London, in science, medicine, engineering, and business innovation. 2ergo will provide focused development capabilities to members of the IOP community for strategic projects involving innovation through mobile technologies, platforms and services.

John Stevens, Joint Managing Director of 2ergo, commented, "IOP member companies represent nearly a trillion dollars in combined global revenue and as such offer a broad platform for us to collaboratively innovate around mobile services. Since delegates to the IOP include Chief Innovation Officers, we look forward to collaborating with some of the best minds in the field of technology, across a broad range of industries, looking out two to five years."

Jim Beddows, Senior Vice President of Global Business Development and Strategy for 2ergo, added, "Mobile products and services are cutting across business functions and connecting disparate industries spanning both consumer-facing and enterprise-focused which will foster cross-industry pollination within the IOP community. We expect this activity will accelerate the pace of innovation within and across industries and directly benefit IOP member companies."

Michael J.T. Steep, Global Managing Director, Microsoft stated "2ergo brings a level of technical and engineering expertise to the Innovation Outreach Program for mobile presence, monetization, and security that represents a critical resource and complements our work with member companies. As the resident resource on mobility solutions for the IOP community, 2ergo will work to assist in developing solutions that work with Microsoft platforms and business models."

Joel Nagy, Managing Director of the Innovation Outreach Program, continued "We are very pleased to announce this relationship with 2ergo for the outstanding capabilities it makes available to our members."

Professor David M. Gann, Head of Innovation and Entrepreneurship, Imperial College Business School, said "Mobile development expertise is something Innovation Outreach Program members have requested. By adding this capability through a relationship with 2ergo, the community will be more robust increasing its capability to innovate."


Contact Profile


2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, mobile customer relationship management, and mobile entertainment and media. 2ergo’s product portfolio includes an innovative suite of handset applications, mobile publishing, messaging, content management, mobile payment and mobile security connectivity solutions delivering a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo Australia’s client portfolio includes; the ABC, ninemsn, Vodafone Hutchison Australia, Automotive Holding Group and Tequila. 2ergo has offices in Australia, the United Kingdom, North America, Latin America and India.
Katy Denis
P: 0414 388 879





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