Sunday, February 13th, 2011 - Mobile {Dev}Sync
Mobile (Dev)Sync -- Presented by Infosys, Flypp, Navteq, Mobile Monday & Mobile 2.0 -- Opens Feb. 16th to All Mobile World Congress Attendees

SAN FRANCISCO, CA--(Marketwire) - For one day, Mobile {Dev}Sync will bring the mobile application marketplace together inside App Planet to demo innovative apps, talk about the hottest mobile trends and network with operators, handset makers, developers and brands.

Mobile {Dev}Sync, a thought leadership program for the mobile application value chain, is Feb. 16th in a 200-seat pavilion in App Planet (ADC #2). The program, from 10 a.m. to 5 p.m., is free to all registered Mobile World Congress attendees. The program is presented by global mobile companies including: Flypp from Infosys; Navteq Network for Developers (NN4D); Mobile Monday; Mobile 2.0; Lucid Communications; Porter Novelli and supported by dozens of big brands and app service providers. Other participants and supporters include: Qwarq, Shazam, OpenFeint, Metaio, Mobilizy, Mobile Art Lab, Samsung, Marketwire, AppStoreHQ, Open Mobile Solutions, GetJar, Parrot, Ovum, Appitalism and more.

"Too often, mobile conversations focus on narrow segments of the marketplace, like just apps. Mobile {Dev}Sync brings all the players together for a complete picture of the technologies, companies and innovations needed to power the mobile marketplace," said Sheena Chandok, co-founder of Mobile {Dev}Sync. "The cross-section of companies sharing expertise at Mobile {Dev}Sync are proof mobile devices have converged. Companies can truly deliver a connected experience. Consumers want it. And devices can support it," he said.

Mobile {Dev}Sync's thought leadership program includes:

11:30 am: Live App Demos (including Augmented Reality) & lunch

1:00 pm: Navteq: Building winning apps with location content, API's and ads

2:00 pm: Infosys: App store to app marketplaces & how brands can increase their visibility through apps

3:30-5:00 pm: Cocktails: App Planet networking reception & expert panels

o The User Experience Matters - Consumers want a great experience not just a cool app

o NFC & The Rise of Mobile Payments - Mobile wallets and what developers should know about NFC

o Platform Mania - Hear what's new from major mobile platforms

For more information on the sessions and registration visit www.mobiledevsync.com

Contact Profile

Mobile {Dev}Sync


Mobile {Dev}Sync, founded by strategic mobile marketing firm Lucid Communications, drives conversations and prepares companies to compete in the converged devices and a converged mobile marketplace. It brings together all the players in the mobile value chain -- device makers, developers, carriers, service providers and brands -- to learn, connect, and share ideas. Mobile {Dev}Sync is at the center of the technologies, innovations and companies that power the mobile marketplace. Participants and sponsors of Mobile {Dev}Sync have included Samsung, Nokia, Infosys, Navteq, GetJar, UIEvolution and dozens of mobile app start-ups like UrbanAirship, Mobile Deposit, MoSync, Localytics, Shazam and more. Mobile {Dev}Sync, based in Bellevue, WA and San Francisco, CA, was founded by mobile veterans Kevin Keating and Sheena Chandok.

Website: www.mobiledevsync.com
Blog: www.mobiledevsyncblog.com
Twitter: @MobileDevSync

Media Contacts:

Danny Devriendt
Porter Novelli
[email protected]

Marta Majewska
Porter Novelli
[email protected]

Kevin Keating
Mobile {Dev}Sync
206.321.7295
[email protected]
Danny Devriendt, Porter Novelli
P: 206.321.7295
W: www.mobiledevsync.com

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Mobile (Dev)Sync -- Presented by Infosys, Flypp, Navteq, Mobile Monday & Mobile 2.0 -- Opens Feb. 16th to All Mobile World Congress Attendees

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