Friday, February 11th, 2011 - Kogan Technologies

Kogan's LivePrice invention is offering previously unheard of savings on LCD TV and LED TV product ranges, as well as a wide variety of gadgets and home appliances.

Bargains can be grabbed across a range of products. Whether you are looking for a digital photo frame, TV DVD combo or just in search of fantastic LCD TV deals, Kogan is undoubtedly the best value electronics retailer in town. LivePrice offers range from 19" & 26" Full HD LCD TVs with built-in DVD & PVR all the way up to a 55" Full HD LED TV crammed full of features. Now buying a cheap TV or LED TVs doesn’t mean you have to skimp on quality.

LivePrice is even available on the brand new Ultra-Zoom Touchscreen Full HD Video Camera, Deluxe Digital Internet Radio, 6" eBook Reader and the Kogan Multi-Cyclonic Bagless Vacuum Cleaner.

Kogan LivePrice rewards shoppers for buying a product while it's being manufactured. The price will gradually rise until the product is in stock and ready to be shipped to your front door. If you wait till it's in stock you'll still get the great Kogan value you're used to, but you can now save even more with LivePrice, often up to 50% of the product's value.

A video explaining LivePrice is available here:

Ruslan Kogan said the new invention was a result of the Kogan mantra that there is always a better way to create and deliver.

“For the last five years, Kogan has been saving Australians heaps of money on the latest technology. With LivePrice, we've worked out a way for shoppers to save up to another 50%.

“LivePrice harnesses the openness of the Internet to cut out the hidden cost of finance built into price tags of all goods. Kogan ‘LivePrice’ gives the power of choice back to the consumer and will change the way we shop.

“Even though no other manufacturers or retailers are up front about it; every product you purchase has a hidden cost of finance included in its price. Credit can be given by a supplier, bank, or silent investor, but they all have one thing in common – they want a huge return on the money invested into the production cycle.

“At Kogan, we believe in transparency. We're not scared to admit that manufacturing new products means that money needs to be spent up front. We just don’t want the customer to have to foot that bill.

"The LivePrice system means that a shopper buying a product when it's in stock will still get our already market-leading price, but by joining us early on in the production cycle, shoppers can benefit from further discounts that are completely unheard of.

“Other retailers are out there asking the government for new taxes and regulations to help entrench their market positions. We are focused on innovating to create the best value products for shoppers,” Kogan said.

Kogan LivePrice has been a huge success in the UK and the initial launch in Australia has been a tremendous success. Customer feedback has been overwhelmingly positive and the LivePrice innovation is changing the way Australian's shop online.

Contact Profile

Kogan Technologies

Kogan Technologies is Australia’s largest online retailer of consumer electronics. Whether you’re after an LCD TV, an LED TV or any of the other latest items in home entertainment technology, is the place to shop.
Vuki Vujasinovic
P: 0422 492 660


lcd tv, led tv, televisions, Kogan, Kogan Liveprice, gps



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