Ifor Williams Trailers has expanded its distributor network to the East Coast of Australia.
Reaction to the company’s second foray into the Australian market has been "fantastic".
Former builder Robert Clark and Eamon Corless launched an outlet selling trailers manufactured by Ifor Williams Trailers.
The company, East Coast Trailers, in Kincumber, New South Wales, is only the second in Australia to sell the range of trailers, the first being Bindoon Tractors in Western Australia – about 2,000 miles away.
Having used Ifor Williams Trailers in this country, Shaun took one with him to Australia because he knew it was reliable. He then took a horsebox, which so impressed his fellow Aussies that he realised there was a potential market.
While looking to buy a trailer, we found through the internet that Bindoon Tractors were the only distributors in Australia.
"Having grown up on a farm I had a good knowledge of Ifor Williams Trailers and knew they had a good reputation, so when I came back to Britain after about 18 months I enquired about becoming a distributor," he said.
Robert and his business partner Eamonn Corless are delighted with the "fantastic" response to the trailers in the first few months.
"They have never seen such a range of trailers before and are very impressed with the quality. There’s been virtually no choice until now," he said.
"There are a lot of horse-owners in this part of Australia so the market is potentially very big."
Peter Nesbitt, the Business Development Manager at Ifor Williams Trailers, is delighted at the growing popularity of their trailers Down Under.
"We’re naturally delighted that Robert and Eamon have established a new outlet for our trailers in New South Wales and wish them every success."
"Our trailers are much more professional than the Australian equivalents, turning people’s heads when they are displayed at shows."
"Interestingly, most Australian trailers aren’t galvanized. Perhaps that’s testament to the arid weather but nevertheless it does rain in Australia and the galvanising itself is a feature that’s appreciated."
"The horsebox, for example, has a British look and that can be appealing to an overseas customer who is buying the horsebox not just for its function but also because it looks the part."
"The so-called British look is viewed abroad as a hallmark of quality - it’s the same kind of branding as a Jaguar or a Landrover."
"The trailers are remarkably well made and customers can see immediately how robust the product is and at a price that, despite the shipping costs, is still very competitive."
East Coast Trailers PTY LTD
Started early this year (2010) to promote the Ifor Williams range of horse floats and commercial trailers. Our task is to provide greater choice and quality products to Australians, changing the industry and advancing high standards and safety.
Mr. Eamon Corless
P: 0420 556 232
M: 0420 556 232
Ifor Williams UK
Ifor Williams Trailers Ltd was established in 1958 and to date has manufactured over half a million trailers. We are Britain’s largest manufacturer of trailers up to 3500kg gross weight, manufacturing trailers for a wide variety of purposes.
The wide product range includes livestock, horse, general purpose, tipping, plant, flatbed, box van trailers and Car Transporters as well as horsebox containers and pick-up canopies - a standard range of well over a thousand variants! The customer base is equally wide, from farmers and show jumpers to builders and plumbers.
The company's philosophy is to produce high quality trailers that combine high technology with strength, durability, ease of maintenance and value for money. An advanced Computer Aided Design and Manufacturing system is used and the company makes sure the opinions of its customers are incorporated into its research and development activities: trailers are designed to meet the needs of real people doing real jobs.