Friday, February 4th, 2011 - Swan Taxis
Imagine a day when you can use your iPhone to not only book your taxi, but also track its progress on Google Maps as it makes its way through the streets of Perth to your pick-up address.

This week, Swan Taxis launched a new iPhone application to make that concept a reality.

The Swan Taxis iPhone application allows users to make online bookings in an instant, avoid on-hold call waiting times during peak periods, and monitor the progress of their taxi at all times once the job has been accepted.

In addition, users will be notified when the taxi is within 250 metres of their pick-up by the sound of a car horn 'honking' twice from their iPhone and be provided with the vehicle's identification number.

Swan Taxis Executive Director Kevin Foley said the application was 12 months in design and would not only make booking a taxi more convenient, but provide added security for passengers.

"In my 38 years in the taxi industry I have never seen a bigger breakthrough in service delivery for the travelling public of Western Australia," Mr Foley said.

"The application is free of charge, there are no call costs and it allows the customer to monitor the progress of their taxi at all times. People can also store a list of their favourite pick-up addresses and get an estimate of what the fare is likely to cost.

"What's more, by providing the travelling public with their taxi's identification number, people can be secure that the vehicle they are getting into is the one despatched by Swan Taxis. It also allows the driver to check that they are collecting the correct passenger."

Mr Foley said the application, designed in WA by ASC Software, was only available for iPhones now, but an Android and Windows version was coming soon.

He said the application was currently available in the Perth metropolitan area, with further regional centres to come on-line in the future.

The Swan Taxis iPhone application provides the following services:

• BOOK YOUR OWN TAXI
Input details such as the pick-up and drop off addresses, time of pick-up, type of vehicle required and any special requests

• BOOK FROM YOUR CURRENT LOCATION VIA GPS
With a few simple keystrokes the taxi will come to the pick-up address indicated by the GPS

• TAXI TRACKER
Once the call has been made and a taxi has accepted the job, clients can watch the taxi's progress on a Google Map

• CALL ON APPROACH
When the taxi is within 250 metres of the pick-up, two horn 'honk' notifications will be sent to the client's iPhone, along with the taxi identification number

• FAVOURITE PICK-UP ADDRESSES
Once favourite addresses are stored, they can be recalled quickly as the current pick-up address or destination address

• BOOKING STATUS
Following a taxi request, clients can check the status of their booking at any time

• EDIT OR CANCEL YOUR BOOKING
A timed booking can be edited or cancelled at any time

• TAXI RANK FINDER
Check the location of the nearest taxi rank in the CBD with the touch of a button

• FARE ESTIMATOR
By keying in your pick-up address and the destination address, an estimation of the fare is provided (this is an estimation only and will depend on traffic delays)

The Swan Taxis application is available free from the iPhone App Store, or at http://www.swantaxis.com.au.

Feedback on the service, or suggestions to improve its functionality can be made on the Swan Taxis website.

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Swan Taxis


Swan Taxis is Western Australia's largest taxi operator, with more than 1,700 vehicles in the Perth metropolitan area.
John Cooke
P: +61 8 9388 0944
M: 0433 679 780
W: www.swantaxis.com.au/

Keywords

swan taxis, taxi app, swan taxis iphone app, taxi tracker

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