Friday, February 13th, 2009 - Transitions Optical

Is staying healthy on your radar for 2009? You’re probably planning to eat better and exercise more but when you’re outside enjoying a new active lifestyle, don’t ignore the need for sun protection; not just for your skin but your eyes as well.

Research from Transitions Optical has found four out of five Australians consider sight to be their most valuable sense; although only one in five consider protective eyewear to be as important as sunscreen, and only two in five have regular eye tests.

Inadequate protection of the eyes can cause irreversible damage such as the ocular disease Macular Degeneration, which is the leading cause of blindness in people over 60. Photokeratitis, a “sunburn of the eye”, pytergium, a benign yellowish growth on the eyeball, and cataracts are also possible consequences of sun exposure.

Australians have a heightened awareness of the importance of skin protection, so why don’t we protect our most valuable sense as much? You can turn a festive belly into a six pack in the New Year, but you only have one set of eyes for life, so start taking care of them today.

Things you can do:

1) Include “looking after my sight” on your New Year’s Resolution List

2) Have your eyes checked every two years. This service is covered by Medicare for every Australian, yet 50% of Australian adults are unaware of this benefit

3) Wear correct UV protection. We take for granted the importance of 30+SPFsunscreen for our skin, but make sure your eyes are also healthy by choosing eye protection that blocks both UVA and UVB rays.

4) Rest your eyes and blink frequently when reading, working on your computer or watching television

5) And if you’re short or long-sighted and wear glasses… One of the most effective ways for you to protect your eyes daily from harmful UV rays is photochromic lenses that change from clear to dark with the UV intensity. Transitions® lenses are clear indoors and at night, they automatically darken outdoors to reduce glare and block 100% of harmful UVA and UVB rays, just like sunblock protects your skin.

Dedicated to supporting healthy sight, Transitions Optical is kicking off the New Year with a “Satisfied or Exchanged Campaign”. Try a pair of their stylish photochromic Transitions® lenses, and if you are not satisfied, you can exchange them, at no extra cost*.

Help make “healthy sight” a priority for Australians by listing it as one of your healthy resolutions for 2009.

You have nothing to lose but your sight. So what are you waiting for?

Contact Profile

Transitions Optical


Transitions Optical was the first to successfully commercialise a plastic photochromic lens in 1990. As the leading provider of photochromics to optical manufacturers worldwide, Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names. Transitions Optical’s core product line, Transitions® lenses, are the #1-recommended photochromic lenses worldwide. Transitions lenses are the ideal everyday choice for healthy sight. They are clear indoors and at night. Outdoors, they automatically darken as light conditions change. Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping wearers to see better today. Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of eyes – so wearers see better tomorrow as well. Transitions Optical also offers several special-purpose dynamic sun lenses that change from a tinted state indoors to a darker state outdoors when activated by UV light. These lenses are marketed as Activated by Transitions™.
Julia Loughlin, Professional Public Relations
P: 08 8232 7267
M: 0422 281 915
W: www.ppr.com.au

Callie Rose

M: 0419 891 403

Keywords

A new study shows that Australians are risking severe eye damage and blindness by failing to protect their eyes adequately from the sun.

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