Friday, January 21st, 2011 - Adelaide Convention Centre
The Adelaide Convention Centre has entered into a unique relationship with Suntec International Convention and Exhibition Services based in Singapore to strengthen its presence in that market.

Alec Gilbert, CE of the Adelaide Convention Centre stated “The growing economic influence of Asia and its rapidly developing meetings industry infrastructure is well known. There are many hundreds of associations and multi-national companies headquartered in the Asia-Pacific region that have the potential to hold their events offshore, and the Adelaide Convention Centre is determined to capitalize on this great opportunity provided by our closest international neighbours. By tying up a strategic relationship with Suntec – who also manages the Suntec Singapore Convention Centre – we will tap into a network that would have taken years to develop in other circumstances.

Utilising Suntec International’s sales and marketing representation will reduce the time to establish a brand presence in the market as it provides established expertise and cultural know-how for conducting business in Asia. In conjunction with our Sales team based in Adelaide, Suntec will operate as our extension in Asia.” Mr. Gilbert, Chief Executive of the ACC stated.

The move coincides with the recent announcement on the Adelaide Convention Centre extension project. With construction due to start as early as September this year, Stage 1 will be completed in 2014 and Stage 2 in late 2016, doubling the size of the current facilities.

“Lead times in confirming events in our industry can be quite lengthy - up to five years, so it is crucial that we step up our efforts in attracting events from this market now” Mr. Gilbert said. “Certainly, the progressively increasing number of direct flights from Asia to Adelaide has allowed for better access to our State, partly eliminating at least one barrier. Major international airlines such as Qantas, Cathay Pacific, Malaysian Airlines and Singapore Airlines have been confident enough in Adelaide as an international destination to decide to extend/increase their operations here.”

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Adelaide Convention Centre


'Green' Commitment
The Adelaide Convention Centre combines Gold Service with Green Attitude by offering Sustainable Meeting events packages and Carbon Emission offset options for organisers and delegates. The Adelaide Convention Centre is the first centre in Australia to achieve Green Globe Silver Certification for its commitment to environmental sustainability.

Reputation
The multi award winning Adelaide Convention Centre enjoys a global reputation for excellence and is consistently ranked among the world's top convention centres for its superior product, world-class facilities, exceptional standards and the superb conduct of their dedicated staff.

For more information please visit the Adelaide Convention Centre’s new interactive website: www.adelaidecc.com.au where you can see the bird’s eye view of Adelaide, keep up to date with ’What’s On’ at the venue, access material to plan your next event, and even calculate and offset the projected carbon emissions with the specially-designed Carbon Calculator.
Julia Loughlin
P: (08) 8114 6166
W: www.ppr.com.au

Suntec International


Suntec International, headquartered in Singapore, is positioned to offer a wide ranging portfolio of services that include sales and marketing representation, venue management, franchising and brand transfer opportunities and consultancy specially designed for the MICE industry.


Offering custom-designed solutions for clients, and drawing on the experience, knowledge and skills of resident experts at Suntec Singapore International Convention and Exhibition Centre, the new entity provides clients the benefit of reducing “time-to-market”, and thus maximizing the return on the investment of the client. Suntec International is a member of the ARA Group.

(www.ara-asia.com). For more information, please visit www.suntecinternational.com



Keywords

meetings, Suntec, Adelaide Convention Centre, marketing, convention, exhibitions

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