Thursday, June 23rd, 2016 - RnR Market Research announces a new report “4G Commercial Strategies for Faster ROI in Asia-Pacific.” added to its database. 

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'4G Commercial Strategies in Asia-Pacific' report provides an overview of the variety of commercialization strategies operators have adopted in APAC, including analysis of the major components. Availability of 4G services is disparately distributed between developed and emerging countries in Asia-Pacific region. However, 4G has been rapidly gaining ground across the region with the rising demand for data services. In increasing network capacity, mobile operators face challenges such as the shortage of spectrum and high cost of network deployment. The key question for operators is how to achieve their ROI objectives and staying competitive in the marketplace.

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Pyramid Research provides hands-on solutions to the intricate demands for clients in the global telecommunications, media and technology industries. The research reports as available on present analysis which are uniquely focused on the identification and assessment of growth opportunities within the telecoms value chain, by market, sector, technology, and business model. The analysis is further supported by the bottom-up methodology of market forecasts for more than 100 countries.

Request for sample at . Avail 25% Discount on Purchase of Global Site License. This offer is valid from 7th June 2016 to 1st July 2016.

Pyramid Research along with’s expertise spans across the entire telco provider value chain. The in-depth proficiency in everything from access networks and technologies, to connected devices, digital content and applications, analytics, infrastructure and enterprise/IT trends make the research reports a must-have for the market players and key decision makers. Operators in the APAC region have been using a variety of commercialization strategies including client segmentation, devices availability, appropriate pricing strategies, effective promotional campaigns to raise awareness and optimal use of various distribution networks. Operators in emerging countries like India and Malaysia are focusing on affordability of 4G services in order to accelerate adoption. On the other hand, operators in developed markets aim to provide advanced services such as M2M/IoT and other data intensive applications to boost 4G adoption Total 4G mobile subscriptions in Asia-Pacific is expected to increase by a CAGR of 25.1% between 2015 and 2020. The success of operators to realize returns on investment for 4G services relies on their underlying commercialization strategy. Operators in emerging countries can benefit by offering cost-effective services to the large young population and residential segment. Operators in developed markets should targeting tech-savvy customers with larger data volume bundles, discounted OTT and VAS services and enterprise services (e.g., IoT/M2M and access to data networks). Operators in developed markets offer larger data allowances, and in many cases, unlimited data with free calls and text messages. In emerging markets, operators focus on accelerating adoption by bundling devices with LTE plans as affordability remains a key hurdle in these markets. Distribution strategies are aimed at leveraging existing direct and indirect sales channels to drive 4G uptake. Operators use both their physical retail stores and online websites to drive adoption of 4G service. Physical stores are important to drive take up particularly in rural areas due to tech support available for the population. Gain understanding of successful 4G commercial strategies utilised by telcos in key APAC markets. Align product portfolios by selecting suitable commercial strategies needed to ensure faster up-take of 4G services. Quicken the decision-making process by understanding the strategies which underpin commercial 4G strategies in terms of client segmentation, products, pricing, promotion and distribution. Gain understanding of the competitive landscape, to strengthen market positioning and competitiveness.

Another such report is the Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the Americas today, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analysing key trends on fixed-mobile convergence and quadruple-play services, assessing business models and pricing strategies, evaluating market players, based on proprietary data from Pyramid Research's databases.

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Information Technology & Telecommunication, Telecommunications, 4G, 4G industry, 4G market, Asia-pacific 4G market, Asia-pacific 4G industry, market of Asia-pacific 4G, Asia-pacific 4G market trends, Asia-pacific 4G industry trends




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