Thursday, June 23rd, 2016 - RnR Market Research announces a new report “Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition.” added to its database. 

Avail 25% Discount on Purchase of Global Site License. This offer is valid from 7th June 2016 to 1st July 2016.

“Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition”, a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the Americas today, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence and quadruple-play services, assessing business models and pricing strategies, evaluating market players, based on proprietary data from Pyramid Research's databases. Complete Report Available at .

Pyramid Research provides hands-on solutions to the intricate demands for clients in the global telecommunications, media and technology industries. The research reports as available on present analysis which are uniquely focused on the identification and assessment of growth opportunities within the telecoms value chain, by market, sector, technology, and business model. The analysis is further supported by the bottom-up methodology of market forecasts for more than 100 countries.

Request for sample at . Avail 25% Discount on Purchase of Global Site License. This offer is valid from 7th June 2016 to 1st July 2016.

Pyramid Research along with’s expertise spans across the entire telco provider value chain. The in-depth proficiency in everything from access networks and technologies, to connected devices, digital content and applications, analytics, infrastructure and enterprise/IT trends make the research reports a must-have for the market players and key decision makers.

Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key strategies being adopted by operators in the Americas to reach these goals. Operators in Latin America are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. On the other hand, operators in North America are focusing on developing value-added services that can integrate with their multiplay offers aiming to provide unique experiences to customers. Both in North and Latin America, operators are implementing different strategies, including mergers and acquisition, to complement their service lines and develop multiplay bundled services. At year-end 2015, the Americas region registered 141.6m multiplay households and will reach 171.5m by year-end 2020, a five-year CAGR of 3.9%.  both the US and Canada display high multiplay household penetration rates with 61% and 80.8% at year-end 2015, respectively. As a result, multiplay services growth will be mainly driven by Latin American countries, chief among them Brazil, Colombia and Mexico. Most operators in Latin America focus their multiplay strategy on price discounts, which normally exceed 25%. Conversely, the majority of North American operators are enhancing their multiplay offerings with value-added services such as cloud and OTT functionalities, while trying to maintain price discounts on bundles below 20%, with the goal to improve customer experience without compromising margins. Multiplay offerings built around an FTTH/B broadband proposition have IPTV as the core element of the bundle as it allows customers to perceive the advantage of higher bandwidth through the consumption of content such as streaming videos through VoD and other OTT functionalities such as DVR, catch-up TV. Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country. Regulatory and technology analysis; an overview on the regulatory framework in selected countries in the Americas and an analysis on technology convergence and how this is driving the development of multiplay offers. Multiplay value proposition; an analysis of the value proposition models that operators implemented in order to foster their multiplay services offer and attract customers.

Another such report is the 4G Commercial Strategies for Faster ROI in Asia-Pacific Availability of 4G services is disparately distributed between developed and emerging countries in Asia-Pacific region. However, 4G has been rapidly gaining ground across the region with the rising demand for data services. In increasing network capacity, mobile operators face challenges such as the shortage of spectrum and high cost of network deployment. The key question for operators is how to achieve their ROI objectives and staying competitive in the marketplace.

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Information Technology & Telecommunication, Telecommunications, Multiplay in the Americas, Americas Multiplay Industry, Americas multiplay market, market of Americas multiplay, multiplay industry analysis




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