Wednesday, June 22nd, 2016 - Market Reports World

In today's society, the term "anti-aging" is used freely and widely to describe beauty products that claim to arrest or even reverse the signs of aging. But should beauty companies be adapting their messaging to changing consumer attitudes?

Key Findings

  • Globally, skincare is the category with the most developed anti-aging products sector. In 2015, this sector was worth $15,663.38m. Asia Pacific stands out as being the largest and, arguably, most developed region for anti-aging skincare, larger than the Americas and Europe combined.

  • Loss of consumer trust should be addressed with a more positive approach focusing on the use of beauty products to boost self-esteem and to achieve healthy-looking skin through sun protection and good nutrition. Companies need to provide consumers with the means to evaluate whether the products they use actually work.

  • At a recent in-cosmetics conference, Antoinette van den Berg, founder of Future Touch, declared that "old" will be "cool" in the future. How the beauty industry interprets this will be of key importance to the future success of the category.


Browse detailed TOC, Tables, Figures, and Charts in Redefining Anti-Aging Marketing Strategies for the Beauty Industry; Creating alternative terminology and approaches that resonate with consumers at-



"Redefining Anti-Aging Marketing Strategies for the Beauty Industry" sets out to explore how antiaging terminology is utilized primarily within the skincare sector and its migration into body care, haircare, and make-up. Data from Canadean's 2014 and 2015 global surveys will help shed light on consumers' knowledge of and attitudes towards anti-aging claims, while highlighting the importance of ingredients, whether "natural" or science-led, in brand choice.

Key takeaways from this report will include:

  • How attitudes towards anti-aging claims vary by region.

  • The beauty claims that resonate most with consumers.

  • How brands can better target older consumers, who are currently under-represented within the beauty industry.

  • Alternative ways to market "anti-aging" products.

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Reasons to Buy

  • Identify the beauty claims that resonate most with consumers.

  • Assess alternative ways to market "anti-aging" products.

  • Assess how consumer attitudes towards anti-aging vary by region and age.

  • Examine products that use more credible claims, as an innovative way to appeal to consumer demand.

  • Study the companies involved in this innovation.

Get 15% discount on Single User License of ‘Redefining Anti-Aging Marketing Strategies for the Beauty Industry; Creating alternative terminology and approaches that resonate with consumers’ Report at
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Table of contents

  • About the author

  • Disclaimer

  • Executive summary

  • The anti-aging beauty market in context

  • Consumer attitudes towards anti-aging terms

  • Demographic targeting of beauty brands

  • Moving towards a more positive future

  • Chapter 1 Introduction

  • "Anti-aging" as a marketing term

  • About this report

  • Evolution of the anti-aging beauty trend

  • Change in attitudes towards aging

  • Market trends by region

  • Chapter 2 The current product landscape for anti-aging products

  • Introduction

  • Facial skincare

  • Anti-aging claims come with a price tag

  • The spread of anti-aging terms from premium to mass

  • Serums target specific aging concerns

  • The influence of Asia on skincare innovation

  • Body care

  • Anti-aging terminology is interchangeable with facial skincare

  • Make-up

  • Foundation spearheads skin aging concerns

  • Haircare

  • Concerns about hair loss and scalp aging affect Asian consumers

  • Chapter 3 Consumer attitudes

  • Introduction

  • Perception of cosmetic claims

  • A cynical view of cosmetic claims

  • Anti-aging claims fail to convince consumers

  • Belief in the efficacy of added ingredients

  • Consumers are more interested in ingredients than claims

  • Familiar ingredients are deemed more effective

  • Focus on South Korea

  • Science versus nature: which is best?

  • What is "natural"?

  • Chapter 4 The marketing of anti-aging claims

  • Introduction

  • Catching them young through age prevention

  • Promoting pixel-perfect skin to young women

  • Promoting youthful looks through advertising

  • Women over 50: a prime target for beauty companies

  • The truth about aging

  • Older consumers do not believe in anti-aging claims

  • Targeting older women in advertising

  • Chapter 5 New ways of approaching the anti-aging issue

  • Introduction

  • Major brands maintain the status quo

  • The "fight" against aging

  • Niche brands take a more relevant approach to skin aging

  • Positive aging, youthful aging, and fit skin

  • Overcoming skepticism: alternative ways to selling anti-aging products

  • Wellbeing and pleasure

  • Skin health and sun protection

  • Putting anti-aging claims to the test

  • Appendix

  • Scope

  • Methodology

  • Primary research

  • Secondary research

  • Glossary/abbreviations

  • Bibliography 5


Report Details

No of Pages – 58

Single User PDF License – $3450

Corporate License – $10350

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Market Reports World is the credible source for gaining the market research reports which will supplement your business with a boost of intelligence. We are among the leading report resellers in the business domain committed towards providing you astute data on market dynamics. A research concocted after assessing current market trends, competition, technological and economic developments is offered to the buyers in the reports we resell. Market Reports World aspire to bestow exhaustive market overview and segmentation which is of a great tactical value for the participants who wish to expedite their growth rate and gain a stronghold in the industry.

Ameya Pingaley
P: +1-408 520 9750


anti-aging Marketing,Beauty Industry,Anti-aging claims, Make-up




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