Enterprise mobility management market size was valued at over USD 3 billion in 2014 and is expected to grow at a CAGR of over 30% over the forecast period. Increase in data as well as mobile devices coupled with competitive pressure are anticipated to drive demand.
It involves combination of Mobile Application Management (MAM), Mobile Information Management (MIM) and Mobile Device Management (MDM). MAM controls the applications that are needed; MIM allocates only approved applications to access and transmits the corporate data, while MDM locks down mobile devices. With increasing adoption of these technologies, vendors have started customization by adding MIM or MAM features to MDM. These solutions are crucial, as workers across the diverse industrial verticals anticipate working from home and need to travel regularly for business tours. In addition, it offers flexible, comprehensive mobile enablement solution that firmly manages tablets and smartphones.
Asia Pacific enterprise mobility management market size is likely to observe significant gains over the coming few years. This can be mainly attributed to escalating demand from countries such as India, China and Japan. In addition, strong initiatives to improve internet services and rising number of internet subscribers have also boosted the demand in this region over the forecast period. Latin America and Middle East & Africa (MEA) are anticipated grow at high rates owing to increasing acceptance of this technology.
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Mobile devices are increasingly adopted owing to several advantages such as Internet access, personalized information and enterprise data. Companies are required to manage mobile devices, workspace, mobile content, and mobile application in order to minimize the overabundance of information, applications, and devices in the enterprises. Proliferating implementation of mobile applications is expected to surge the need to control the applications security, data and version. This is chiefly required in applications namely payments, loyalty and banking, where personal information is transacted by using mobile device. The aforementioned factors are anticipated to fuel the enterprise mobility management market growth over the forecast period.
Increasing acceptance of mobile devices along with rising reach and usage of the internet is likely to propel the demand growth. However, high initial cost required for the deployment of enterprise mobility management solution is likely to hinder the growth. In addition, risk associated with use of personal devices as well as government and compliance issues are also anticipated to restraint the industry demand over the forecast period. The potential growth opportunities for enterprise mobility management market include mounting adoption of cloud-based technology and increasing trend of BYOD.
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Key providers accounting for major enterprise mobility management market share include Microsoft Corporation, Okta, MobileIron, Apperian, Symantec Corporation, IBM, VMware Inc, Amtel Inc, Sap, Citrix Systems Inc, Soti, Good Technology, Dell, and Hyper Office.
The enterprise mobility management market can be segmented on the basis of service, end-user, solution, and vertical. Support and maintenance and professional services are the major service segments, while MCM, MAM, and MDM are the key solutions provided. The prime end-users are Small and Medium Business (SMB) and enterprises. Chief verticals include consumer goods and retail, automotive, government and defense, BFSI, healthcare, telecom and information technology (IT), logistics, travel and transportation, and manufacturing.
The telecom and IT sector is expected to face challenges related to move from using a browser to use of native application as well as introduction of set of insecurely joined mobile devices, which has significantly exaggerated the industry growth. In addition, change of applications to the cloud environment and access with the help of mobile devices is likely to increase demand. Companies can enhance their decision making abilities as well as operational efficiency with the assistance of real time data. The end-to-end BYOD or mobility solution provides management technology as well as security. It also offers remote access to the corporate resources such as systems, content management, and application.
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