Monday, June 20th, 2016 - RnR Market Research announces a new report “Mobile Payments: Revenue Models and Market Strategies.” added to its database. 

Avail 25% Discount on Purchase of Global Site License. This offer is valid from 7th June 2016 to 1st July 2016.

Mobile Payments: Revenue Models and Market Strategies,” a Thematic Research Report by Pyramid Research, examines the predominant service and revenue models in the mobile payments arena, as well as the market approach of selected players, in order to identify effective strategies and key success factors. The analysis is built upon in-depth case studies of selected mobile payments services around the world, including Alipay Wallet, Boku, Dwolla, LevelUp, RURU, Paym, Starbucks and Apple Pay. Our analysis concludes with recommendations on best strategic approaches to maximize the mobile payments revenue opportunity.

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Pyramid Research provides hands-on solutions to the intricate demands for clients in the global telecommunications, media and technology industries. The research reports as available on present analysis which are uniquely focused on the identification and assessment of growth opportunities within the telecoms value chain, by market, sector, technology, and business model. The analysis is further supported by the bottom-up methodology of market forecasts for more than 100 countries. The “Mobile Payments: Revenue Models and Market Strategies” report offers an in-depth examination of the global mobile payments ecosystem dynamics, revenue models and market strategies, highlighting unique challenges faced by the sector and best practices for effectively positioning mobile payments propositions. The report reviews supply and demand considerations for mobile payments providers, and provides specific examples of prevalent service and revenue models, and go-to-market strategies, through case studies of mobile payments players from Belgium, China, East Africa, Mexico, Russia, Sweden, the UK and the US.

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Avail 25% Discount on Purchase of Global Site License. This offer is valid from 7th June 2016 to 1st July 2016.

One of the key challenges presently facing the mobile payments market is the high level of market fragmentation, defined both by the multiplicity of platforms/solutions technologies’ being deployed and the increasing range of service configurations being offered. This slows down merchant acceptance and makes it difficult for providers to gain scale. We expect the market to reach a point where consolidation among players and solutions becomes the best way to drive address this issue. Mobile payments are gaining momentum, yet still represent a small portion of total consumer payments. The main barriers to consumer adoption are security and privacy concerns. It is critical for new mobile payments schemes to address this issue and earn consumers' trust from the start with secure schemes and straightforward use cases. Value-added models are becoming popular in the mobile payments arena. We see several players starting to monetize data-driven campaigns engines. Some of the value-added offerings take the form of white-label applications development for vertical industries. We expect this type of model to proliferate given the benefits it brings to all parties. The key to successful m-payment applications is the ability to make them pervasive, so users grow to rely on them. Partnerships with ecosystem participants from all sectors (banks, retail, service providers and public sector) are essential to building a ubiquitous network of acceptance points. In addition, having a well-defined pipeline of compelling use cases is key for mobile payment providers to leverage the ecosystem to growth their user base and drive transaction volume. To build a viable business amidst the wealth of competing solutions and applications for mobile payments, players must take a strategic approach to the market. There are a number of best practices to generate consumer uptake of mobile payments services and build transaction volume. These focus on four key elements specific to the end-user and merchant's value proposition, the use case strategy and cross-sector partnerships.

Another such report is the Mobile Money - Emerging Trends, Growth Drivers and Future Outlook Even though organizations within telecom industry are concerned about security and privacy issues and lack of awareness about mobile money, increasing penetration of smartphones and internet, preference for cashless transactions and growing e-commerce will push mobile money usage over the next two years. Globally, investment on mobile money services is anticipated to increase by 22.2% during the next two years which will result in revenue share of mobile money reaching towards 9% in the coming two years. Asia and Africa are expected to offer significant growth for mobile money over the next two years with technological innovation and focus on interoperability emerging as prominent trends.

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RnR Market Research, Information Technology & Telecommunication, Wireless, Mobile, Wireless Payment, Mobile Payments, Mobile Payments market, Mobile Payments industry, market of Mobile Payments, industry of Mobile Payments, global Mobile Payments, global




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