Wednesday, June 15th, 2016 - NewsMaker

GAITHERSBURG, MD and SINGAPORE--(Marketwired - Jun 15, 2016) - BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication software as a service (UCaaS) leader, announced that it has been selected by global research firm Frost & Sullivan as its Asia Pacific Hosted Telephony and Cloud UC Platform Provider of the Year Award.

The award is part of the Frost & Sullivan's 2016 Best Practices Program, which recognizes companies in a variety of regional and global markets that have maintained consistently high standards for delivering customer value, and demonstrated outstanding performance in terms of initiatives that can improve the way ICT is delivered through areas such as leadership, technological innovation, customer service and strategic product development.

"We are delighted to receive this recognition from Frost & Sullivan for our efforts in the Asia Pacific region over the last year," said Jonathan Reid, Managing Director, Asia Pacific and Emerging Markets, BroadSoft. "We have been investing significantly in the Asia Pacific region and enabling our service provider partners to take advantage of the growth we are seeing in Unified Communications in our markets. We believe our award-winning BroadWorks® and BroadCloud® software platforms and UC-One® services are resonating very well with our customers, as is our service provider focused go-to-market approach."

BroadSoft has expanded its service and support teams in the region significantly in the last year, and also completed its first international acquisition in the region when the company acquired Tokyo-based PBXL KK in November 2015, now named BroadSoft Japan KK. In April 2016, BroadSoft announced that it had launched its BroadCloud service in Japan. BroadSoft first established commercial operations in the Asia Pacific region in Australia/New Zealand in 2002 and counts many tier one and challenger telecommunications carriers as customers in the region. BroadSoft has hundreds of service provider customers around the world, including 25 of the top 30 by revenue.

"On behalf of Frost and Sullivan, it gives me great pleasure to congratulate BroadSoft as the recipient of our Hosted Telephony and Cloud UC Platform Provider of the Year Award for 2016. The Company has been investing significantly in the region, and their momentum with service providers in the region is very strong. Our judging panel considered that this momentum will only accelerate in the future as service providers continue to build out differentiated UC services supported by BroadSoft's technology," said Manoj Menon, Senior Partner & Managing Director, Asia Pacific, Frost and Sullivan.

Jessie Yu, Research Manager, Digital Transformation, Asia Pacific, Frost & Sullivan said that technology advancements, coupled with tough macroeconomic conditions, have given rise to new technology delivery and consumption models, including hosted IP telephony and cloud unified communications and collaboration (UCC) services.

"BroadSoft is one of the leading global platform providers and in Asia-Pacific, the Company has successfully established partnerships with key local telecom operators in Australia, Korea, Japan, Singapore, and Malaysia and saw new market opportunities in Japan and China in 2015. In addition, the company's cloud and UC solutions have strong potential for further growth with service providers in the region in the year ahead," she added.

About Frost & Sullivan:

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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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About BroadSoft:

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit www.BroadSoft.com.

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BroadSoft Awarded 2016 Frost Sullivan Asia Pacific Hosted Telephony Cloud UC Platform Provider Year

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