Monday, June 13th, 2016 - RnR Market Research

The analysts forecast global prenatal vitamin supplement market to grow at a CAGR of 8.16% during the period 2016-2020. The report covers the present scenario and the growth prospects of the global prenatal vitamin supplement market for 2016-2020 To calculate the market size, we use the revenue generated from the sale of prenatal vitamin supplement provided by companies worldwide.

The following companies are the key players in the global prenatal vitamin supplement market: Church & Dwight, Country Life, Garden of Life, and Rainbow Light. Other Prominent Vendors in the market are: Biotics research, MegaFood, Metagenics, Nutramark, New chapter, Pharmavite, and Twinlab.

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According to the prenatal vitamin supplements market report key growth driver is the increased awareness of having a proper diet. Proper diet is important right from the time of conception. Nutrition can impact whether certain genes are activated in early embryonic development or not. More specifically, deficiency of several B vitamins and nutrients associated with them is correlated with lower levels of methylation in a set of six genes. As a result, diet has an impact on prenatal development to a great extent. At present, almost all obstetricians in the US recommend that pregnant women take prenatal vitamins to support healthy growth and minimize birth defects.

The global prenatal vitamin supplements market trend which is boosting market growth is the diversification in supplement forms. Manufacturers in the nutraceutical industry are not only focusing on formulating innovative products and supplements, but also on the physical form and consistency of the medium in which a supplement is delivered. Consumers are particular about specific mediums that can provide favorable results with the inclusion of powerful ingredients. In 2014, many effective and favored ingredients, as well as new products, were made available in unique forms such as liquids, shots, melts, vegans or gummies, or in new, combination formulas.

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Global Prenatal Vitamin Supplement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

A dietary supplement is a product that is intended for ingestion and contains dietary ingredients that add nutritional value. A dietary supplement is available in one or in combination of substances such as minerals, amino acids, vitamins, and herbs. It may be available in various forms such as powders, pills, tablets, liquids, and gel capsules. Dietary supplements are taken basically for their nutritional value, and few supplements may also help in reducing the risk of diseases by providing essential nutrients. Prenatal vitamin supplements are a part of dietary supplements that are intended to be used before and during pregnancy.

Further, the report states that one challenge that could restrict market growth is the increased demand for organic farming. Organic farming is a type of green farming, which is considered to be non-hazardous to the ecosystem because it does not involve any kind of synthetic inputs such as synthetic fertilizers, pesticides, additives, and GM seeds.

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