Tuesday, December 30th, 2008 - www.shoppersbonus.com.au

Craig Seitam, editor of Competitions & Offers online guide www.shoppersbonus.com.au is available for interesting and humorous interviews for radio, television, newspaper and magazines. But, don't expect a boring subject .

Once considered as simple as “you’ve got to be in it to win it", competitions can be won if you know the tricks of the promotions trade, says the "comp-lete" competitions expert, Craig Seitam.

Craig has taken the subject of competitions to a new level, having appeared recently on Today Tonight, That’s Life Magazine, 4BC and 2UE, and in several newspapers.

As a competitions specialist, Craig’s involvement stemmed from a promotions role with Coca-Cola, before starting his agency CBME (Competitions By Me) serving clients such as Mars, Colgate, Kodak, Arnott’s and Johnson & Johnson.

In 2005 Craig set up www.shoppersbonus.com.au, a popular online competitions guide, and late in 2008 released “Competitions – The Book” lifting the lid on some of the promotion industry’s best kept secrets.

As an interview subject, Craig delivers thought provoking insights into competitions including:

- Tricks that "prize hogs" use to try to bend the rules (including inserting sheets of plywood into envelopes)

- Why competitions are a “girl thing”, and how this can be used to entrant’s advantage

- Some of the sillier concepts that have been offered (or suggested) as prizes

- Mistakes that entrants and promoters make

- Why cash is both the best and worse choice of prizes

- How making prize winning phone calls is the hardest part of Craig’s job

- Why rhyming is never a good option in 25 words-or-less competitions

- How different store competitions can have better odds of winning

- Why mail is a more popular form of entry than SMS and 1900 numbers

- Competition scams to avoid like the plague

Forget everything you thought you knew about competitions, by talking to the “comp-lete” authority!

Contact Profile

www.shoppersbonus.com.au


Craig Seitam is a Competitions Specialist and owner of promotions consultancy CBME. www.shoppersbonus.com.au has over 12,000 members. "Competitions - The Book" is available online at www.shoppersbonus.com.au for $14.95 plus delivery and soon (24/12/08) from newsagencies. For any comment on competitions or promotions, please contact Craig on 0416 160 080 or [email protected]
Craig Seitam
P: 0416160080
M: 0416160080
W: www.shoppersbonus.com.au

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Craig Seitam, editor of Competitions & Offers online guide www.shoppersbonus.com.au is available for interesting and humorous interviews for radio, television, newspaper and magazines. But, don’t expect a boring subject ….

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