Friday, December 3rd, 2010 - Blackhawk Network
In Addition to the U.S., Leading Prepaid Technology Company Offers Consumers in Europe, Asia, Canada, and Australia, Digital Gaming and Online Entertainment Pre-Paid Cards

PLEASANTON, CA--(Marketwire) - Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced its Digital Content category is expanding into several new countries across the globe. The Blackhawk Digital Content program offers prepaid cards for a broad range of online entertainment, including online games, digital music, and social networks.

New prepaid cards from leading digital content providers such as iTunes, IMVU, Aeria Games, RuneScape, Nexon, and Adventure Quest will now be sold at leading retail locations in countries such as Canada, UK, Ireland, Mexico, Australia and Sweden. Consumers can use gaming and entertainment cards sold through Blackhawk Network's Gift Card Malls(tm) and Gift Card Stores(tm) to purchase virtual goods, game tokens, subscriptions and memberships in online game environments.

"We have offered a broad range of digital content in our U.S. distribution for the past couple of years. We are excited that we can now offer consumers internationally these same great digital brands," said Dan Dmochowski, president of International Blackhawk Network. "Consumers around the world are increasingly demanding innovations in prepaid and new categories such as digital content. Shoppers are seeing the benefits of our products for gifting, self use, budgeting and security."

Founded in 2001, Blackhawk Network has revolutionized the way consumers give and receive gifts. The company's gift card destination program offers the convenience of buying leading retail gift cards in an exclusive network of leading supermarkets, big box, convenience, pharmacy, specialty and Internet retailers across the globe.

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Blackhawk Network


Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall(tm) offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading supermarkets, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com

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Meghan Fintland, MWW Group for Blackhawk Network
P: 415-262-5951
M: 415-202-4339
W: www.blackhawknetwork.com

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In Addition to the U.S., Leading Prepaid Technology Company Offers Consumers in Europe, Asia, Canada, and Australia, Digital Gaming and Online Entertainment Pre-Paid Cards

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